When your brand is as big as Apple, people are going to make fun of you no matter what you do. That’s exactly what happened last week when Apple announced its new Mac Pro.
Despite the computer’s impressive specs, people couldn’t help but notice that its tower looked like a cheese grater. And to get in on the joke, IKEA Bulgaria has released this witty ad for its own lookalike product.
Created by advertising company The Smarts, this ad doesn’t end the fun there. If you look closely you’ll see that there’s a lower case letter “i” in the name of IKEA’s meal preparation range, IDEALISK, in a subtle dig at Apple’s camel case product names.
MacDailyNews Take: Nice job, IKEA and The Smarts! Here’s a print ad that we expect will soon show up on slides in university marketing classes around the world.
Behold, the Cheesegrater Supreme!!! #MacPro #Apple https://t.co/ZwXsjhEbCJ pic.twitter.com/ufP8GICnG6
— MacDailyNews (@MacDailyNews) June 3, 2019
Ah…
Umm…it’s not a “dig.” It’s an “homage.”
Don’t you mean ”fromage”? 😉
Good one
The whole thing just seems cheesy to me…
Now, that’s a grate joke!
Gouda one!
Laughing so hard I sheddar tear!
@JR
Whey to go…!
Jony Ive knows all about plagia, er, I mean homage. Ask Dieter Rams.
Yeah. And ask The Bauhaus about Dieter Rams.
Clever angle on the photo to use the small holes on the other side of the IKEA grater to mimic the look of the Mac Pro grill. I am humored.