The iconic Firefox logo has fronted Mozilla’s services since 2003 — now, 16 years later, it’s getting a complete makeover. In a blog post published today, the company reveals that it’s been working on a new design for the last 18 months in a bid to create iconography that shows it’s more than just a browser.
We’d known this had been on the cards for a while. A blog post from last year explained that the “fast fox with a flaming tail doesn’t offer enough design tools to represent the entire product family. Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place.”
And so to that new place. The famous orange fox stretched around a blue globe has been replaced with sleek circular florish of those familiar hues, while extended branding now includes a new typeface, minimalist shapes and a recognizable color palette — all designed to support Mozilla’s ever-growing product line.
MacDailyNews Note: Looks like this:
(Source: Mozilla)
I just updated. Mine is still a fox.
I forget, do we hate Firefox? I hated them after they forced the CEO to resign because he donated to a Republican.
Or do we only hate the emerging standard that is Chrome.
I just hate people bringing politics into a browser convo. But carry on…you’re just taking some years off of YOUR life…
way to project, your veins are practically popping out of your comment
I don’t mind reading about AOC and Sanders in Safari. What’s the concern?
I’m still a Safari guy for the most part, but I’m hugely supportive of Firefox and do use it sometimes as a secondary browser choice. I eschew Chrome entirely, as I find the entire Googleplex and what they’re doing to the open web nauseating at this point.
Love to rebrand, though TBH I like the overall swirl logo the best. I wonder if there will be a way to switch the fox browser icon out with the swirl icon?
Ahem,…Why are you honest only in you next to last sentence and not before and after?