Something big changed at Apple around the beginning of 2017.
They had encountered significant turbulence in the product line over the preceding years, especially Macs. It was a rough time to be a pro Mac user.
it became clear that the Mac Pro was an embarrassing, outdated flop that Apple seemed to have little intention of ever updating, leaving its customers feeling unheard and abandoned. I think Apple learned a small lesson from it, but they learned a much bigger one a few years later. [The generally poor reception of the MacBook Pro with Touch Bar.]
The only company that can make computers for our OS seemed incapable of making good computers anymore… Then, in April 2017, out of nowhere, Apple held a Mac Pro roundtable discussion with the press to announce that they were in the early stages of completely redesigning the Mac Pro. It sounded like they’d gone from not listening to their customers at all to an institutionalized process of listening. And the newly designed Macs released since then have been great.
Apple is listening again, they’ve still got it, and the Mac is back.
MacDailyNews Take: Yes, yes, yes! After a horrid few years there, Apple is clearly back on track and so is the Mac!
Of the new Mac Pro, every Mac user should be proud.
The Mac Pro is sort of like why you fund a space program, if you’re smart. Yes, there are pressing needs elsewhere (and, btw, there always will be; it’s a bad excuse for not investing in exploration), but if you’re not pushing, you’re stagnating. Nothing unexpected can be discovered, no new solutions uncovered when no new challenges are ventured. It’s why smart car companies make esoteric supercars of which only a few will ever be sold and on which the investment will never be recouped. As with supercars, lessons learned from the Mac Pro, the Mac flagship, will percolate throughout and improve all of Apple’s product lines. Yes, Apple worst-selling Mac is their most important.
May the Mac Pro never be dead-ended, abandoned, and ignored again!
Think about what you thought of Apple’s Mac lineup when it had a half-decade-old, neglected, dead-end design as its flagship. The entire Mac lineup was diminished. Apple’s management who allowed this to happen were diminished, too. People could only see the flaws – in the machines and the people. Now, with the new Mac Pro proudly raising the flag high atop the mountain, all Macs, and everyone responsible for making Macs, are lifted up along with it. — MacDailyNews, June 6, 2019