What to do with your gift cards now that Apple killed iTunes

Josh Ocampo for Lifehacker:

As announced at this year’s WWDC, after 18 years, Apple has finally decided to kill iTunes, its clunky, iconic music app. Apple intends to break up the service into smaller parts— meaning iTunes as we know it will cease to exist.

But what does this mean for all the unused gift cards you received every Christmas for years? Well, the iTunes store isn’t going anywhere (for now), so you can still redeem any iTunes card and add credit to your account within the store to buy movies, TV shows, books or games.

But you can also use the cards to pay for some subscription-based services on a monthly basis, like accounts on Hulu… If you’re paying for an iCloud storage account, you can use an iTunes gift card to fund your existing payment, too.

MacDailyNews Take: So, basically, you just keep using them. Treat those cards like cash. iTunes gift cards can be used on the iTunes Store, the App Store, Apple Books Store, and toward Apple Music subscriptions.


  1. That is one of the dumbest articles ever. Why would Apple ever consider revoking iTunes gift cards? There are millions of those in circulation either in the hands of customers or in shops.

    Apple may rebrand them at some point but iTunes is a well known brand name and will still be in use with the windows software.

  2. It’ll be interesting to see how many people use Apple’s feedback page to complain about the loss of their iTunes video libraries and maybe even ask Apple for the opportunity to download DRM-free copies of their iTunes videos. If that happens, I think we can expect a rise in NAS and hard drive sales.

    1. We didn’t need that to happen, as we never bought into the whole iTunes ecosystem for movies. We do however have close to 2000 theatrical releases (in their original resolution) as well as all of our home videos available via Plex from our NAS. Never needed Apple TV or Airplay as our Chromecasts, Rokus, Smart TV’s, and yes even iPhones love the Plex platform.

  3. I’m assuming you can still buy music as well. (Apple should also offer buying uncompressed HQ music if they were forward thinking about serving all their music customers.) Apple hasn’t stopped selling music as it also offers subscriptions.

  4. Huh. I’ve got 700 cd’s ripped to iTunes and thousands of songs downloaded via the store.
    Color me confused, but I’ve never been confused nor unhappy with how iTunes managed my music.
    Guess I won’t be upgrading for a while.

  5. Whatever happens- there is no way on earth that apple will ever consider giving you a refund
    It’s your money that made them millionaires – and you’r not getting it back !

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