“Apple Park is decorated with the colors of Apple’s classic rainbow logo today in celebration of the formal opening of Apple’s new headquarters, and as a tribute to its late co-founder Steve Jobs, who helped conceptualize the spaceship-like design of the main building on the campus prior to his death. ,” Joe Rossignol reports for MacRumors.
“First and foremost, Apple has set up a stage with a rainbow arch within the inner circle of the main building,” Rossignol reports. “The rainbow colors can further be seen on some stairs and walkways at Apple Park, on coffee cups at the Caffè Macs employee cafeteria, and on some of Apple’s shuttle buses.”
Rossignol reports, “Apple’s design chief Jony Ive reflected on the rainbow’s significance in a recent interview: ‘There is the resonance with the rainbow logo that’s been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.'”
Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus https://t.co/CaxXKG3aMG by @rsgnl pic.twitter.com/cCYKYCuw83
— MacRumors.com (@MacRumors) May 17, 2019
Read more in the full article here.
MacDailyNews Take:
SEE ALSO:
Lady Gaga said to play Apple Park’s formal opening event on Saturday – May 17, 2019
How (and why) Jony Ive built the mysterious rainbow Apple Stage – May 10, 2019
New drone video shows off Apple Park Campus with mysterious rainbow stage – May 8, 2019
I love the fact that they decorated it in God’s sacred covenant colors.
What a lazy PR move; On a purely aesthetic level, Jobs would have nixed the backward-looking rainbow and demanded a new logo to uniquely encompass all values important to SJWism and, equally as important, Apple tech values…, another indication of Apple’s/Ive’s/Cook’s embarrassingly slack (like relaxed fit jeans that are supposed to fit better but just emphasize corpulent values), wrong-headed, careless vision for the company.
ENTIRELY appropriate. It’s in honor of Steve, who DIED. “Jobs would have…” is an irrelevant, illogical and dumb statement.
Wow. I usually chuckle over your generally ‘out there’ irrelevant posts but… who stole your supper?
To be clear, the rainbow color scheme was used for Apple logo and andvertising long before it’s current use by special interest groups. Some might consider this use now by Apple to promote something else which, it is not.
Actually, to be even clearer, they are roughly equivalent. The pride flag debuted in 1978.
https://en.wikipedia.org/wiki/Rainbow_flag_(LGBT_movement)
Never use wiki to cite.
Hope you find this one more to your liking:
https://www.metroweekly.com/2007/10/pride-flyin-flag/
“My story is one of creation and conflict, courage and freedom. It is about the fabric that helped empower a community. Dramatic? Well, of course. I’m a drag queen. But every word of it is true. I created the Rainbow Flag. Pride 2008 marks the 30th anniversary of the flag I first flew in San Francisco’s Castro district in 1978. Love it or hate it, it is rich in its history. This flag has no rules. It has no protocol that governs its display. It is the community’s for the taking.”
Thanks for that link, I hadn’t come across it before. A painful reminder of a hate crime that resonates today. In ‘79 I was hitching(remember those days?) from LA to SF and was given a lift by a guy who was beaten up in the Elephant Walk bar by police. He lost partial sight in one eye and suffered tinnitus thereafter.
Ironically, Trump is the epitome of the ‘Twinkie defence’.
The famous rainbow design was created a year later by Rob Janoff, who says on his website that it was the only logo concept shown to Steve Jobs, and was created in two weeks. The colors were designed to make Apple products look user-friendly, to make them attractive to school-children and to emphasize the Apple II’s unique color display
A year later than the first Apple Logo in 1976
Wow… a whole year. Not exactly “long before it’s [sic] current use”, is it?
Oh, and never cite without actually, you know, citing…
https://9to5mac.com/2014/05/19/fancy-a-piece-of-apple-history-apples-original-rainbow-logo-signs-being-auctioned/
Copy and pasting without attribution is also known as plagiarism.
Ohhhhhhh….. The important things. UGH.