“Apple is known to keep its older iPhone models and designs around to flesh out the entry-level of its product portfolio, but this is getting a little ridiculous,” Vlad Savov reports for The Verge.

“The iPhone 6S, now in its fourth year of existence, is the subject of a new marketing campaign in India where its local manufacturing is prominently advertised,” Savov reports. “With India in the midst of a contentious general election and concerns about nationalism prominent in many people’s minds, the usually benign phrase of ‘Made in India’ is taking on a stronger meaning and tone.”

“The move to produce iPhones in India was itself driven by a nationalistic act: Apple started making the iPhone SE in India in 2017, and last year, it added the iPhone 6S due to an increase in import tariffs from the country’s government,” Savov reports. “India had another tariff hike in October of last year, supporting a ‘Make in India’ initiative led by Prime Minister Narendra Modi. Apple has, at least in part, responded in the way that Modi wished, building out its manufacturing base and recognizing that it needs to have a foothold in a market as large and growing as India’s.”

Read more in the full article here.

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SEE ALSO:
Apple, other phone makers seek export incentives and tariff cuts to grow India production – January 25, 2019
Apple to meet with Indian government in Davos to discuss manufacturing in India – December 21, 2018
Apple struggles with iPhone sales in India, the world’s largest untapped market – December 18, 2018
No one wants a ‘cheap’ iPhone: Apple sells premium products – December 10, 2018
Apple appoints Nokia veteran Ashish Chowdhary to lead India operations – November 13, 2018
Here’s Apple’s plan to stop losing in the world’s fastest-growing smartphone market – August 6, 2018
Apple sales execs depart as company flounders in India – July 16, 2018
Made-in-India iPhone 6s production underway as Apple looks to avoid Indian import tax – June 26, 2018
Apple ups iPhone prices in India as government hikes taxes on imported phones – December 18, 2017
India raises import tax on electronic products, including cellphones; move to hurt Apple – December 15, 2017
Apple slashes prices of iPhone 7, iPhone 7 plus, iPhone 6s in India – September 14, 2017
Apple seeks tax breaks for suppliers to make iPhones in India – August 1, 2017
Indian Prime Minister Modi meets with Apple CEO Cook ahead of President Trump today – June 26, 2017
Apple broadens their iPhone attack in India, the world’s second biggest mobile market – June 22, 2017
Apple is making old iPhones new again to win India – June 12, 201
Apple again asks Indian government to allow sale of certified refurbished iPhones in India – February 6, 2017
Indian IT minister says Apple plans to make iPhones in Bengaluru – February 3, 2017
Apple nears deal to manufacture products in India – January 25, 2017
Apple is ready to make iPhones in India, for a price – January 20, 2017
India to consider Apple request for tax breaks and policy exemptions with ‘open mind’ – January 18, 2017
Apple is horse-trading mightily with India – January 4, 2017
Apple appoints veteran executive to revive sluggish India sales as supply issues hamper iPhone X launch – December 19, 2017