“After the collective freak-out about Apple’s poor showing during its last financial quarter, this quarter’s results were refreshingly boring. Apple had $58 billion in revenue, more or less what they said they’d do three months ago,” Jason Snell writes for Macworld. “The company made $11.6 billion in profit, which is a really good kind of boring.”
“Phone sales were down 17 percent over the year-ago quarter, a second double-digit drop. Last quarter’s iPhone bellyflop eliminated all surprise and drama from these facts, so while it’s still painful to see, at least it’s not surprising,” Snell writes. “But Apple says that if you peek into the details, there’s a lot of reason for optimism.”
“Cook said that March was the strongest month of the quarter for the iPhone and that the final weeks of March were stronger still,” Snell writes. “China is such an important market for Apple that failure there can swamp good news in other markets, and that seems to be the case right now. But it sounds like Apple’s status in China may be headed back in a positive direction.”
Read more in the full article here.
MacDailyNews Take: Once a U.S-China trade pact is agreed upon, the sky’s the limit!
SEE ALSO:
Apple again surpasses $1 trillion market value mark to become world’s most valuable company – May 1, 2019
Apple CEO Tim Cook: U.S.-China trade relationship is much better today than at end of 2018 – April 30, 2019
MacDailyNews presents live notes from Apple’s Q219 conference call – April 30, 2019
Apple beats Street with Q219 results – April 30, 2019
If Apple were to price iPhones reasonably, sales would certainly improve. Apple is trying to stimulate Services so the more users there are of iPhones, theoretically, the faster Services revenue will grow. I think Apple has to adjust iPhone prices enough to spur sales to any significant degree. I think Apple should be past the point of believing if they build iPhones, consumers will buy them at any price.
I honestly don’t know what features Apple could add to the iPhone to attract consumers away from much cheaper Android smartphones. It seems like a nearly impossible task from my point of view. I thought Apple would be able to leverage AR on the iPhone to their advantage, but so far there isn’t any outstanding AR app(s) to attract Android smartphone users.
Hopefully Apple have realised they’ve hit the upper limit of what the public are willing to pay for an iPhone. I don’t mind them selling ultra expensive iPhones, they just need to also sell reasonably priced iPhones ones as well. (They desperately need a simpler naming scheme!)
iPhone Touch 4.7″ & 5.5″ (Classic iPhone with TouchID)
iPhone Air 5.1″ & 6.1″ (Edge to Edge LCD with FaceID)
iPhone Pro 5.8″ & 6.5″ (Edge to Edge OLED with FaceID)
iPhone Studio 6.8″ (Full Size Camera Sensor with Attachable Lenses)