“Danielle DePalma, most recently EVP, Worldwide Digital Marketing & Research at Lionsgate, has joined Apple as a senior executive on the company’s video marketing team,” Nellie Andreeva reports for Deadline.
“As Manager in the department,” Andreeva reports, “DePalma will shepherd film and TV series marketing, reporting to Sony TV alum Chris Van Amburg, Apple’s Head of Video Marketing.”
Andreeva reports, “DePalma was a Lionsgate veteran who spent about a decade at the company before leaving in January.”
Brief article in full here.
“DePalma, who was named to The Hollywood Reporter‘s Next Gen list in 2010, earned a reputation for building forward-thinking web campaigns for Lionsgate projects like Saw and Kick-Ass,” Natalie Jarvey reports for The Hollywood Reporter. “DePalma and Van Amburg join a growing roster of Hollywood executives who have decamped for Apple over the last two years to work under worldwide video heads Zack Van Amburg and Jamie Erlicht. Their team also includes head of creative development Matt Cherniss, head of international creative development Morgan Wandell and head of unscripted and current programming Kim Rozenfeld. ”
Read more in the full article here.
MacDailyNews Take: We love it when a plan comes together!
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Apple hires Broadway Video’s Kelly Costello as business affairs executive – June 12, 2018
‘Master’s of Sex’ star Lizzy Caplan joins cast of upcoming Apple series ‘Are You Sleeping’ – June 7, 2018
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Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
Apple aiming original TV series launches for spring or summer 2019 – March 26, 2018
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Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
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Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
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More waste of money and lack of (tech) focus by Apple (for a low margin return).
So they are still hiring the people to run the TV thing they announced recently… That explains the severe lack of any meaningful details from Apple thus far.