“Lee Clow, whose ads helped put Apple Inc. on the map, is retiring from the agency he joined five decades ago, he announced on Thursday,” Alexandra Bruell reports for The Wall Street Journal.
“Mr. Clow, 75, joined Chiat/Day — now TBWA\Chiat\Day and part of Omnicom Group Inc. — around 45 years ago as an art director. He worked closely with Apple for more than 30 of those years. Over time, he built a relationship with former Apple Chief Executive Steve Jobs and helped create the dystopian ‘1984’ Super Bowl commercial that launched the Macintosh computer, as well as the ‘Think Different’ campaign in 1997,” Bruell reports. “The “1984” ad is credited with helping transform the Super Bowl into an advertising showcase where marketers compete to produce glitzy, high-profile spots.”
“Mr. Clow is chairman and founder of Omnicom’s TBWA\Media Arts Lab, which was created in 2006 to service Apple as its only client,” Bruell reports. “‘During his long partnership with Steve and Apple, Lee told powerful visual stories that elevated new technologies with the passion, creativity and ingenuity that define our own humanity,’ Apple CEO Tim Cook said in a statement. ‘He helped Apple carry itself through times of challenge, and his work inspired audiences to look beyond the horizon as an exciting future came into view.'”
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