Apple plans star-studded March 25th event to unveil video and news subscription services

“Apple Inc. is planning to unveil video and news subscription offerings next month, the first major new digital services from the company since 2015,” Anousha Sakoui and Mark Gurman report for Bloomberg. “The Cupertino, California-based technology giant is planning a March 25 event to announce both services, according to people familiar with the plan. The iPhone maker invited Hollywood stars, including Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams, to attend, one of the people said.”

“The video service is similar to Inc.’s Prime Video and Netflix Inc. products, and will include TV shows and movies either acquired or funded by Apple,” Sakoui and Gurman report. “The paid service will launch by the summer, the people said.”

“The company’s premium news service will be integrated into the Apple News app, letting consumers subscribe to a bundle of titles for a monthly fee,” Sakoui and Gurman report. “BuzzFeed earlier reported that the News subscription service would launch on March 25.”

“Apple has been working on its streaming video service for a number of years,” Sakoui and Gurman report. “The content is likely to be integrated into Apple’s TV app on iPhones, iPads, and Apple TVs, which launched in 2016.”

Read more in the full article here.

MacDailyNews Take: Not too long to wait now (“April” or “by the summer”) – and much better than having to wait until fall which we’ve long feared would be the case!

Apple is targeting April to launch its new video service – February 13, 2019
Apple to hold special media event on March 25th – February 12, 2019
Publishers chafe at Apple’s terms for subscription news service – February 12, 2019
Oprah Winfrey hires Terry Wood from Netflix to head up Apple’s original content production – February 7, 2019
Apple patent application for Apple TV interface reveals aspects of live TV streaming service – February 5, 2019
Morgan Stanley: Apple can return to $1 trillion market value this year with new media bundling, video streaming services – February 4, 2019
Apple’s deep bench of original programming continues to grow – January 18, 2019
Apple to relaunch Texture magazine subscription service as soon as spring 2019 – December 12, 2018
Apple to shut down Texture’s Windows app in July – May 4, 2018
Apple is rumored to be eying Condé Nast acquisition – May 1, 2018
Amazon considered buying Texture before Apple bit – March 13, 2018
Apple pushes deeper into news – March 13, 2018
Apple to acquire Next Issue Media and its digital magazine-subscription service Texture – March 12, 2018


  1. Dear clueless Tim, the “stars” if your keynote are the ‘APPLE HARDWARE”, not some puffy music/tv star that’s gonna waste our time with some new song to sway our attention away from the fact you have neglected numerous sku’s for way too long. FOCUS on APPLE PRODUCTS… THAT is all the ‘star’ over you need to wow people…. clueless…

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