IDC estimates Apple iPhone sales in China fell 20 percent YOY in 2018 holiday quarter

“Apple Inc iPhone sales in China fell 20 percent year-on-year in the fourth quarter of 2018, while sales for smartphones made by home-grown rival Huawei soared by 23 percent, data from industry research firm IDC showed on Monday,” Reuters reports.

“The figures in the report showed a 19.9 percent fall in Apple’s smartphone shipments in the final quarter of 2018, while Huawei’s grew 23.3 percent,” Reuters reports. “That reduced Apple’s market share to 11.5 percent from 12.9 percent a year earlier, the report said.”

“The report is the first to put a firm number on the scale of a recent decline in Apple’s fortunes in the world’s second largest economy, after Chief Executive Officer Tim Cook pointed to China as a big factor in a rare cut in the company’s quarterly sales forecast last month,” Reuters reports. “Apple no longer breaks out detailed numbers on iPhone shipments in its quarterly results, meaning that surveys and channel checks by the likes of IDC are often the clearest indicator of shifts in sales.”

Read more in the full article here.

MacDailyNews Take: Regarding IDC and “clear indicators,” please see:

• IDC: Windows Phone will not surpass Apple’s iOS by 2018 – December 2, 2014
• IDC: Windows Phone to surpass Apple’s iOS by 2016 – June 6, 2012
• IDC: Windows Phone to surpass Apple’s iOS by 2015 – June 10, 2011


  1. A prelude of things to come in every other market?

    Tim Cook had 8-years to develop an entry level phone for the global markets. Apparently tv interviews, pride marches, memojis, and honorary degrees were more important to Cook than doing his job.

    Who knew.


  2. MDN… Why do you allow the incessant stream of repetitive, empty, banal, boring negativity?

    It’s abysmally stupid and contributes nothing constructive to anyone. Or – well, actually – it probably does amuse the other three incessantly whining trolls.

    Would it take too much time to just delete everything that isn’t ON TOPIC and either interesting or constructive?

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