Big insights Apple CEO Tim Cook shared this week

“Apple CEO Tim Cook spoke with CNBC following an early 2019 profit warning from the company,” Jonny Evans writes for Apple Must. “He took the moment to tease new products and services expansion and promise big news in digital health.”

“The iPhone XR has been the most popular model sold every day since launch, it is not a ‘failure’ and revenue for wearables is already more than 50% more than iPod was at its peak,” Evans writes. “‘I believe, if you zoom out into the future, and you look back, and you ask the question, ‘What was Apple’s greatest contribution to mankind?’ it will be about health,’ Cook said, promising new services around heath care, with an accent on empowering individuals to take better care of themselves.”

Evans writes, “On Siri, he told Jim Cramer: ‘Well, we’re putting a ton of investment in Siri. And so if you look at Siri today, Jim, we have about a bit over 500 million devices that are using Siri out there, Siri enabled. And Siri’s used over 10 billion times a month. And it’s in 21 different languages and 30-something countries.'”

Read more in the full article here.

MacDailyNews Take: “Apple’s revenue for wearables is already more than 50% more than iPod was at its peak.” That’s quite remarkable to think about, actually. Quarterly iPod revenue peaked at US$4 billion in fiscal Q108 (Holiday 2007).

Here’s hoping that Apple investment into Siri pays off big time and that we get to see major advancement in Apple’s personal assistant at WWDC 2019!


      1. That’s the old joke. Some people are standing in line to buy theater tickets. One guy is showing off all the fancy features of his new watch. As the line advances he keeps kicking a big box ahead of him. Finally, someone asks “What’s in the box?”

        He replies “The battery.”

  1. I bet of all major consumer technologies, Siri would rank in the top 3 of those causing user frustration. Personally, this frustration has been essentially unchanged (unmitigated) for years. When I observe Apple devoted resources to fluff and observe no progress with Siri, what am I to conclude?

    Maps, once a derelict, has shown concrete and steady maturation and Siri was born in the same “generation”. Kick me in the head so I can understand why Siri still remains so handicapped.

    Mr. Cook shows much more excitement and commitment towards vanilla fluff. He’s been this way since his CEO start. “Insight” and Tim Cook is a misnomer….assuming you hold the word, “insight” in high regard.

      1. It’s very easy for Siri to show a large percentage gain in intelligence when she/it has shown an IQ of about 4 for as long as anyone can remember. Still dumb as a box of rocks.

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