LG Electronics today announced the “World’s First Rollable OLED TV,” the LG SIGNATURE OLED TV R (model 65R9).
The LG SIGNATURE OLED TV R is able to rise and roll-up at the touch of a button. The LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View.
Full View delivers a large-screen viewing experience revealing the full display. The “AI picture” and audio are powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm. Users can use their own voice to get things done with Amazon Alexa, a new addition to LG’s AI TV lineup in 2019, and the support of Apple AirPlay 2 and HomeKit. With AirPlay 2, users can easily play videos directly from their Apple devices, iTunes and other video apps, music or photos to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.
MacDailyNews Take: Now, your TV isn’t confined to being up against or hanging on a wall.
Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In Line View, users can choose from features such as Clock mode to check the time and weather, Frame mode to enjoy family photos shared from a smartphone, Mood mode to create a more relaxing atmosphere as well as others including Music and Home Dashboard. When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R are hidden from view and tucked away in the base. Even in Zero View, users can enjoy music and other audio content which resonate from the 4.2-channel, 100W front-firing Dolby Atmos audio system.
Source: LG Electronics USA
MacDailyNews Take: Another one joins the Apple HomeKit and AirPlay 2 party!
It’s nice to see Apple smartly pushing the company’s services out into the world, beyond Apple-branded hardware.
SEE ALSO:
VIZIO to support Apple’s AirPlay 2 and HomeKit – January 7, 2019
Apple promotes HomeKit at CES, spotlights new smart home accessories for 2019 – January 7, 2019
Apple inks deal with to distribute content on Samsung smart TVs – January 7, 2019
Seems to be a solution in search of a problem that does not exist for nearly everybody.
… a lot of people said the same thing about the iPhone. It’s called innovation and that’s how things advance. So do you still enjoy your rear projection TV?
It appears you have never been forced into diplomatic “discussions” with a significant other about home interior decoration.
For many, rolling up the screen into the ceiling is already the preferred compromise. It’s less expensive than building a separate media room.
Wow, no cables or power cords…that’s the best part of this design. Wonder how they do that?
Rich folks can afford to have the floor torn up, and wiring installed under the new TV.
Why is it only for rich people who have no friends or family and live in large spaces all alone?
Spot-On! That guy’s living room is bigger than my house, and my 50-year old swimming pool doesn’t have underwater viewing windows; or a heater.
Once you find out the price, you’ll know why the wealthy are the target of the ad.
The LG W-Series (Wallpaper TV) is also very expensive.
Hi Honey,
You forgot to roll up the damn TV, dammit!
Change of policy from Apple or have they finally produced the goods to interest these companies enough to integrate finally. Either way this is the track they need to get on to improve perceptions in these matters to make themselves more widely relavent and expand the platform. Always need an impetus and I guess the new streaming platform being built is that usual kick in the pants Apple needs to improve its support services so they can claim notable advances. Hopefully Siri gets a big shot in the arm as a result.
Does all these TVs announced with AirPlay2 undermine the market for AppleTV?
Usually you can install a large number of applications (many Android based) on these TVs that mirror the most popular apps on ATV. With the addition of the ability to stream both video and audio from Apple devices to them, an ATV suddenly may seem like a product in search for a solution.
I noticed that there aren’t any children running around with projectiles in hand.