“Though Apple is not scheduled to make an appearance at the Consumer Electronics Show in Las Vegas next week, the company is using the event as an opportunity to push its message on privacy and has purchased a large billboard near the city’s convention center,” AppleInsider reports.
“Apple plastered a pithy ad touting the tenets of iPhone privacy on the side of a SpringHill Suites by Marriott hotel,” AppleInsider reports. “The facility overlooks the Las Vegas Convention Center, where throngs of tech industry insiders will gather to network, take in keynote presentations and preview the latest and greatest gadgets.”
AppleInsider reports, “Spotted by Engadget reporter Chris Velazco on Friday, the black-and-white (but mostly black) ad reads, ‘What happens on your iPhone, stays on your iPhone.'”
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) January 4, 2019
Read more in the full article here.
MacDailyNews Take: Good to see Apple advertising one of iOS’ biggest advantages for all the world to see!
This is the one thing Apple has gotten very right, and I applaud them. This alone will keep me with them.
Still, it’s stunning how many people don’t seem to care about privacy and never will.
Unless you’re Jennifer Lawrence ?
Business Insider released an article mocking the billboard that includes with a number of points that diminish Apple’s security/privacy heroism.
It’s worth noting there were a record number of situations where Apple provided personal details on iPhones to law enforcement. There was a time when Cook stood up strongly to such requests. Yes, better than others, but the grand claims are a bit disingenuous. Apple is changing…veneer is becoming more apparent.