“According to Counterpoint Research’s Market Monitor Q3 2018, the global premium smartphone segment [over $400] continues to grow faster than the overall smartphone market,” Tarun Pathak writes for Counterpoint Research. “The growth in the third quarter was driven by new iPhone launches along with the flagship launches of key Chinese OEMs such as OPPO and vivo. The global, premium smartphone segment grew faster (+19%) than the overall smartphone segment (-5%) in Q3 2018.”
“The premium smartphone segment represented 22% of the global smartphone market share during Q3 2018,” Pathak writes. “Close to 40 OEMs compete in the premium segment globally, out of which the top five players account for almost 89% of shipments. Apple led the global premium smartphone segment capturing 47% share of the segment, followed by Samsung (22%), Huawei (12%), vivo (5%), OPPO (5%) and Xiaomi (3%).”
“In the $800+ segment, Apple clearly dominated with 80% share during the quarter,” Pathak writes. “Going forward, we estimate that the premium smartphone segment will grow in Q4 2018 driven by a full quarter of sales of new iPhones.”
Q3 2018 Premium Smartphone Segment Competition Trends Across Price Tiers
More infohere.
MacDailyNews Take: Apple continues to own the premium smartphone market and the lion’s share of the smartphone industry’s profits.
The best any Android phone will ever be is nothing more than a poor man’s iPhone.
SEE ALSO:
South Korean dishwasher maker Samsung’s mobile profits fall as consumers pass on $1,000 iPhone knockoffs – July 31, 2018
Apple takes U.S. market share from Android, dominates with 8 iPhones out of 10 best-selling smartphones – July 26, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Higher income U.S. states use Apple iPhones; lower income states use Samsung Galaxy phones – September 27, 2016
Apple’s App Store is destroying Google Play in services and subscriptions – April 18, 2018
Apple App Store users spent nearly double that of Google Play users in Q417 – January 26, 2018
Bernstein: Google to pay Apple $3 billion this year to remain the default search engine on iPhones and iPads – August 14, 2017
Higher income U.S. states use Apple iPhones; lower income states use Samsung Galaxy phones – September 27, 2016
iOS users are worth 10X more than those who settle for Android – July 27, 2016
Apple’s App Store revenue nearly double that of Google’s Android – April 20, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Sooooo………….I say again–
WTF is with allllll the Apple is doomed, BS!!
Did you pick up some AAPL on this 30% haircut recently??
GLTA!!
Well, the article shows the very point of concerns people currently have. It’s not like Apple is doomed or selling the iPhone crazy etc. Apple now relies upon something like 60 to 65% of their entire business on the iPhone, hence the criticism of one trick pony company etc (they were not used to be so). Out of that, they rely on a very small percentage of the total smartphone market (so-called high-end market). In order to sustain this business structure, Apple has no choice but to maintain the high price (so-called a premium pricing) for total revenue.
However, since last year, they went too wild in overpricing, which resulted in the market disillusion. The unit sales are almost certainly down now and that’s why Apple is scrambling to offer the discount in many ways, one way of which is tieing up with Amazon and Costco etc. They just have to do so unless they reduce the price outright which they won’t. Now they stopped telling how many iPhones they are selling, so we. cannot tell if the biz is good or not. So, the article may not be saying it’s a doom and gloom story, but if you read the statistic carefully, there are some concerning factors in the way the Apple is currently managed. That’s the way I read it anyway…. 🙂
You’re have no idea what you’re talking about. NONE.
Thank you for the compliment, grin.
EXACTLY !!!!! BS !!!!!!
A $500 SE2 iPhone in the over $400 “global premium smartphone segment” would guarantee Apple’s maintenance or growth of its 47% marketshare. If only…
I just got the Max , about a week ago right out of the box , the fluidity is unmatched !!!! Even coming from the 8plus a year ago , this was a much bigger jump than when I upgraded from the 7plus to the 8 plus , obviously..
When you argue with these guys using the note or the Galaxy , you just cannot get through to them , it’s amazing , the general comeback believe it or not , is usually “ headphone jack “ , 😂😂😂
What YEAR are these guys living in ???
I reply “ Air Pods “ ,
“ oh they’re too expensive and easily lost “
How do you lose something coming from out of a pocket , to your ears ??? 😂😂😂
Then this one “ no SD card storage “
WTF – ever hear of cloud storage ??????
Can’t fight city hall