Jony Ive and Naoto Fukasawa discuss Apple Park, design values, and more

“A new interview between Jony Ive and Japanese designer Naoto Fukasawa offers a rare look into the minds of two design icons,” Michael Steeber reports for 9to5Mac. “The interview was published in the February 2019 edition of Japanese design magazine AXIS.”

“Ive and Fukasawa’s working relationship extends at least back to the 1990s, when both designers collaborated to create the Twentieth Anniversary Macintosh,” Steeber reports. “While largely regarded as unsuccessful in the marketplace, the computer represented important principles and introduced a renewed emphasis on design at Apple.”

“Ive also offered more insight on the design of Apple Park and the building’s larger goals. By constructing the campus primarily horizontally, new movement patterns are established that connect employees and the outside space. A similar philosophy is used to direct customer flow in new Apple retail stores,” Steeber reports. “The magazine is available to read in the U.S. through the Zinio app, where it is offered for $14.99 as a bilingual download.”

Read more in the full article here.

MacDailyNews Take: Here’s the intro video for the Twentieth Anniversary Macintosh, a design showcase and a glimpse at the direction Apple would take and smartly hold dear in years to come, thanks to Steve Jobs and Jony Ive.

Jonathan Ive discusses Apple’s Twentieth Anniversary Macintosh in 1997 (with video) – November 16, 2012


  1. It’d be nice if Tim Cook would pay a little more attention to the Mac platform and less to building campuses and saving the world. I’m seeing more and more people dump their MacBooks for Windows crap. The extreme drop in quality under Tim Cook’s leadership is taking a toll.

  2. the power is yours…

    boycott the BS. Make it clear you won’t be buying another stupid iPhone just because they finally put Thunderbolt-3 / USB-C on it. Stop buying Apple Watches. Write to Tim Cook and politely explain your position.

    As long as we jump like seals to when ever Cook holds up a fish, he’s got no incentive to fix the Mac situation.

  3. Wow, any excuse and the entitlement weenies come out to play.
    Gradual incremental change is the order of the day in uncertain financial and business times; not really the time to go balls out bet_the_company’s future on revolutionary products for 5% of your market imo.
    You’ll just have to be patient.

    1. Yep, my 2017 MacBook Pro will be the last one the keyboards are garbage after having mine repaired which only lasted 30 days it yet again broken. utter garbage coming out of Cupertino

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