Apple’s Jony Ive: Responsibility doesn’t end when you ship a product

“It is one of those October days that thinks it is still early September, so I choose an outside table at London’s River Café with a view of Hammersmith Bridge,” Nicholas Foulkes reports for Financial Times. “Sir Jony Ive is a little late for lunch… It sets me wondering what Apple consumers would make of the designer’s wardrobe as he makes his way along the outside tables at an amiable amble. The 51-year-old is wearing a suit tailored by Caraceni of Milan in a lightweight pied-de-poule, a white linen shirt and his signature Clarks Wallabees. He over-apologises for being 10 minutes late.”

“He was already clearly a rising star when, in 1997, Steve Jobs returned to run and rescue the company he had founded,” Foulkes reports. “Jobs formed a close bond with Ive, calling him his creative partner. They ate lunch together most days; Jobs was always in and out of the design studio; they and their families took holidays together. Their partnership set the course for technology in the 21st century. Apple is now a company where designers rule.”

“Rather than let his scallops cool in the breeze, he silences an incoming call on his Series 4 watch — a product that was launched last month,” Foulkes reports. “It is a project dear to Ive, he has said, adding that the Series 4 watch ‘will be a more marked tipping point in understanding and adoption of the product…’ ‘If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn’t existed before. I think it’s part of the culture at Apple to believe that there is a responsibility that doesn’t end when you ship a product.’ As he speaks, his face rearranges itself into a troubled frown. ‘It keeps me awake.'”

Much more in the full article here.

MacDailyNews Take: So, about that Apple Watch Nike+ and its actually quite broken Nike Run Club app around which that Watch model is ostensibly built?

Shouldn’t Apple take full responsibility for a product they sell? Or should Nike be blamed for failing to produce an app that works reliably?

We submit that since it is Apple is selling the Apple Watch Nike+, they should take responsibility for the (unsurprising) ineptitude of a footwear company’s iOS app and fix it so it works reliably. (Yes, we know you want us to use Workout, Apple, but that’s no excuse for selling an Apple+Nike-branded product in which the central Nike app is shit.)

P.S. We heartily recommend the Apple Watch Nike+ hardware, just do not use the Nike+ Run Club app as it will bork your runs even when you baby it and try to accommodate its old, longstanding bugs.

Siri Shortcuts can’t even launch the Nike Run Club app, despite Apple selling Nike-branded Apple Watches for years – September 18, 2018


  1. Yea…I know…my brand new Black Stainless Steel Series 4 sowed up at more door yesterday only to discover that it completely DOA!!! Trying to charge it only heated the hell out of the watch and still never even came close to lighting up the screen…I expected Apple to tell me to bring it to my nearest Apple store for a exchange…But what I was told is they can “send it in to be repaired” . WTF??? Repaired after it was only 5 minutes old??? Apple is starting to really chap my hide!

    1. Yeah I feel it to man I’ve had an open ticket with Apple tech-support since June 6 and they don’t even return my calls anymore. This company died when Steve Jobs died.
      They keep doing the things The way they are doing them and they will fall just like mini before them. MDN this app is the biggest piece of shit going yet

  2. what about responsibility to Mac Pro users?

    Apple Pro consumers who invested heavily into the Apple eosystem and associated software following Apple’s marketing spiel they were serious about pros (Photoshop shootouts on stage , Apple buying of Aperture, Final Cut etc were all aimed at pros) were left hanging when Apple refused to update the machine after 2013’s non upgradeable Cylinder.

    Until recently a huge number of pros who might have spent hundreds of thousands were abandoned. The was no power GPU solution until the iMac Pro recently. Can’t even use external GPU boxes with the Cylinder’s TB 2. A PC GPU can be three times or more faster.

    Businesses, staff , families affected. (and no, changing a whole high end business to Windows is neither cheap or Easy)

    where was the responsibility Ive is mumbling about?

    I respect ive for being a design genius, even read his bio book, but sometimes he’s got narrow blinkers on….

        1. I guess you are being sarcastic or something.

          but think about it:
          Sure Apple makes a lot of money and maybe Mac Pros don’t sell much so they decided to abandon the tens of thousands for the hundreds of millions.

          OK Fine.

          But then they shouldn’t speak about “responsibility”, “ethics” (as Tim Cook preachers all the time) because abandoning consumers you made promises because Cash is King then becomes ‘hypocrisy’.

          (Unfortunately I know my comments won’t mean much today because we leave in an age of “I don’t give a f–k to YOUR pain , I’m not a Mac Pro user myself ” attitude… but I leave people like that with this:

          Those who shit on others pain , all I can say wait until Apple decides YOUR necessary product falls into the ‘does’t generate enough cash’ category like the iPhone SE fans recently… )

    1. Exactly. Spot on. Count me among the number.
      (except Apple did not buy Aperture, it was in house)

      Apple is selling high priced HW with outdated CPUs and GPUs in the Mac end of the business. The drive to remove every port and HD may be fine for the broad consumer market, but it is not what is wanted or needed by many people and not just the Pro Video market.

      Steve Jobs famously likened iPads to cars and Macs to Trucks. I would extend that and call laptops SUVs and Workstations HD Pickups. And I want my damn HD pickup and that is not a sealed shut iMac, Pro or no.

  3. As far as Wall Street is concerned, there is nothing beyond hardware sales. Once the product is purchased by a customer, it might as well not exist. That’s why analysts are always specifically counting iPhone sales every quarter and they never really take into account the number of iPhones in active use. Analysts are only interested in repeat sales. Active hardware could actually be very valuable to a company if they know how to exploit it. Wall Street doesn’t see it that way. They only believe that once a product is sold, it’s basically worthless. Wall Street has some very narrow-minded thinkers.

  4. It’s hard to see how Ive has lived up to any responsibility in the last decade. Apple has completely coasted from a design standpoint, and actually regressed when it comes to offering good value Mac computers.

  5. If responsibility does not end when you ship a product, why did Apple screw over those of us who paid full price for Final Cut Pro Studio when they launched iMovie Pro X (dba Final Cut Pro X) with no upgrade pricing, etc. How about the abandonment of Aperture?

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