iPhone Xs/Max’s new 512GB storage capacity could make Apple $134 more per phone than the 64GB option

“In the latest iPhones that went on sale on Sept. 21, the biggest upsell isn’t the wide-stereo speakers, the dual-lens camera, or the stainless steel accents. It’s the tiny Nand storage chip,” Mark Gurman and Ian King report for Bloomberg.

“The high-end XS and XS Max models unveiled earlier in September come with a 512-gigabyte storage option, twice as much as the previous maximum and enough to hold a couple hundred thousand photos or dozens of high-definition movies,” Gurman and King report. “That’s up from a maximum 256GB on last year’s flagship iPhone X.”

Gurman and King report, “The new 512GB storage chip could make the company $134 more per phone than the 256GB option.”

Apple's all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099
Apple’s all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099

 
Read more in the full article here.

MacDailyNews Take: As it was and ever shall it be.

No news here besides the $134 guess (nobody outside the company really knows what Apple pays for NAND flash memory or will be paying for it 6 months from now).

An aside: We couldn’t come close to filling our 256GB iPhone X units last year, so we opted for the same storage capacity this year, too.

3 Comments

  1. 11 years on, and we’re still hearing about how Apple gouges people for more Flash ram. Do they even write a new article, or do they just regurgitate the old one, and update some of the sizes and prices?

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