Here’s what to expect from Apple’s most important day of the year

“At 10 a.m. [PDT], Tim Cook will take the stage at the Steve Jobs Theater in Cupertino, California, to unveil the company’s iPhone and Apple Watch strategy for the next year,” Mark Gurman reports for Bloomberg. “Individually, each new phone isn’t a significant upgrade. They’ll all look and act like the iPhone X, except there will be two bigger versions: a premium model selling for about $1,000 and another that costs less.”

“But in totality, they’re significant: The three new phones will work together to help drive up Apple’s revenue as iPhones contribute about two-thirds of the company’s sales,” Gurman reports. “The bigger model, likely to be called the iPhone Xs Max, will excite people looking for one device able to satisfy most of their computing needs, while the cheaper one will bring the iPhone X’s edge-to-edge screen and facial recognition features to more people.”

“The iPhones won’t be the only Apple products going bigger, however,” Gurman reports. “There will be two new Apple Watches with larger, edge-to-edge screens that can show more content. They’ll be the first major revamp to the Apple Watch’s design since it was introduced in 2014.”

Read more in the full article here.

MacDailyNews Take: Moving million of iPhone users to the buttery smooth gestural operation of iOS on devices free of the staccato-incuding Home button is extremely significant.

That quibble aside, Gurman got it right, yet again (And, yes, iPhone Xr is an awful name).

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  1. Well it’s over. I was impressed with the Watch and plan on buying one when available. Have no decision on the iPhone. As with others, no iPad was disappointing. I’m I the only one that noticed that the picture presentations where mostly geared toward women. Men seem to becoming less and less relevant at Apple unless you’ve been there for years.

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