Apple unveils 5.8-inch iPhone Xs and flagship 6.5-inch iPhone Xs Max

Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement. “iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

Two All-Screen Designs

iPhone Xs and iPhone Xs Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide color management for the best color accuracy in the industry. iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

Apple's all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099
Apple’s all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099

A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Wider stereo playback creates a more immersive soundstage. The front and back glass design features the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging. iPhone Xs and iPhone Xs Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and soda.

A12 Bionic and Next-Generation Neural Engine

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

Breakthrough 12MP Dual Camera System

iPhone Xs continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

The 12-megapixel dual camera system features dual optical image stabilization with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh. New Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview and post-capture to create portraits with a beautiful background blur. Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps.

iPhone Xs and iPhone Xs Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilization, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Advanced Technologies

Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.

iPhone Xs and iPhone Xs Max introduce Gigabit-class LTE for even faster download speeds and Dual SIM5 through the use of a nano-SIM and digital eSIM.

Featuring iOS 12

iPhone Xs and iPhone Xs Max come with iOS 12, the world’s most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.

Pricing and Availability

iPhone Xs and iPhone Xs Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at $999 (US) and $1,099, respectively, from, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).

Customers will be able to pre-order iPhone Xs and iPhone Xs Max beginning Friday, September 14, with availability beginning Friday, September 21, in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

iPhone Xs and iPhone Xs Max will be available in more than 25 countries and territories including Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia and South Africa beginning Friday, September 28.

Source: Apple Inc.

MacDailyNews Take: iPhone Xs Max, come to papa!


  1. Oh, Max!
    Don’t have X!

    Well, I’m Max, I’m Max
    Baby, call me Max
    I’m in love with iOS and also my X
    Well, I’m Max, Max
    Call me Max
    I’m thinking what I’m giving
    I’m giving what it takes
    Max, Max, Max
    I’m in love with you and I love my X
    I love you both, and to be true
    I don’t know what I’m gonna do!

    I gotta warn you
    Max, don’t have sex with you X
    It will make your life complex
    My Max, baby, take it easy!
    Max, don’t have sex with you X
    It will knock you off your notch
    Oh, Max, stay cool and just relax!

    Well, I’m Max, I’m Max
    Baby, call me Max
    I’m in love with iOS and I love my X
    Well, I’m Max, Max, call me Max
    ‘Cause you love having fun, love having X
    I’m Max, Max, Max
    I’m in love with you and I love my X
    I don’t wanna make you feel so blue
    I don’t know what I’m gonna do!

  2. Yes. The larger they make the phone the better the separation of the stereo speaker channels. Also the less likely I can put in my pocket. Please explain to me how the is not like that ridiculously huge iPod Touch? A few decades ago when I took my first electronics packaging course the professor made an observation: Doesn’t to matter how small and powerful they make the chips and components the mean distance from the human mouth to the ear will not change. As I see these small, telephony enabled, iPads on the streets I will be reminded of the “Hunger Games” and district 1. Tacky.

          1. Maybe that would overwhelm the customers/consumer’s minds and dilute focus and preorders.
            This way we have time to digest what is up with the new Watch and iPhone, make our plans……. go through the preorder period….
            Then, in a month or so
            Introduce the new iPads and Macs … etc..

            I think it is sweeter this way.. they are spreading the excitement out for longer period … creating longer anticipation… .. letting us have some new things to look forward to…. rather than being all done in one day.

            It shall come …my guess late october.

            1. The problem is Macs don’t get the same kind of regular attention that satisfies those users. If the Mac were an iPhone sibling it would be bitter, jealous and resentful of the lesser love it gets. I mean the waiting game seems to be a lot more interminable with Mac updates as opposed to iPhones, Watch’s, etc.. There is an element of cruelty to it, intended or otherwise. Better very late than never is not a marketing concept I want to embrace.

  3. Can someone explain …. with eSIM onboard why do we need sim?
    Does this eSIM offer the hassle free, sim exchange free change from one carrier to another? Or do i still need to order carrier specific phone whith carrier specific sim installed?

    1. I think you meant to say an e-sim specifically programmed for a given carrier. So I guess the preference is do you want to have a new sim card or do you prefer having the e-sim programmed with new software when you switch carriers? I am sure they give you the hassle for free.

      1. Correct …but lets say i order Att and and get a phone with eSIM programed for Att… can i switch to T-Mobile through QR code online rather than having to go to store.. which i call hassle free;)

  4. Did anyone notice A bit of a slip up on the intro…? Come on Apple!🤨

    Did you notice the girl ( as most of us complain) found siri’s response inadiquate and ignored it. ! 😂

  5. no mention of the flat-out discontinuation of the SE…..there is no scenario where I buy a big phone again. The SE in my pocket will be my last iPhone if an SE2 doesn’t show up soon. The Sony Xperia XZ1 Compact looks pretty interesting from a HW perspective – though the whole Android thing will be a tough switch.

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