Apple Car rumor roundup: Project Titan and what it means

“Project Purple was the iPhone. Gizmo was the Apple Watch. And Titan?” Rene Ritchie writes for iMore. “Well, that’s believed to encompass Apple’s automotive ambitions — aka, the car.”

“Just like iPhone started off as a tablet, became a phone, and then expanded to a tablet again, Apple Car will likely take a twisting, turning path to market. That’s if it ever comes to market. Plenty of Apple projects, including the television set, never have,” Ritchie writes. “The car feels different, though. For one thing, due to regulatory issues, it’s forced to be more public than most of Apple’s special projects. Second, the logistical revolution is real and Apple is uniquely positioned to be one of the major players in that space. Because autonomous cars won’t just be about the destination, they’ll be about the differentiated experience of the journey.”

Ritchie writes, “Apple supply-chain exfiltrator extraordinaire, Kuo Ming-Chi of TF International Securities, has sent out a new note to investors [on August 15, 2018] and, as usual, it’s making the rounds.”

Apple Car as per Richard Scarry
Apple Car as per Richard Scarry
We expect that Apple Car, which will likely be launched in 2023–2025, will be the next star product. The reasons for this are as follows: (1) Potentially huge replacement demands are emerging in the auto sector because it is being redefined by new technologies. The case is the same as the smartphone sector 10 years ago; (2) Apple’s leading technology advantages (e.g. AR) would redefine cars and differentiate Apple Car from peers’ products; (3) Apple’s service will grow significantly by entering the huge car finance market via Apple Car, and (4) Apple can do a better integration of hardware, software, and service than current competitors in the consumer electronics sector and potential competitors in the auto sector. — Kuo Ming-Chi, TF International Securities

Much more in the full article – recommendedhere.

MacDailyNews Take: We’ve got some vehicles that are getting up there. Can we milk them until the “Apple Car” appears? Probably not. One more round of traditional vehicle purchases and then, hopefully…

Ming-Chi Kuo: Apple to launch revolutionary Apple Car within 5-7 years – August 15, 2018
Doug Field, former Tesla engineering chief, returns to Apple – August 10, 2018
Apple’s autonomous vehicle fleet grows to 62 vehicles in California – May 29, 2018


  1. This is 100% speculation with no inside info.

    – Apple worked with Beats on-the-quiet prior to purchase. [May have even invented them to re-invent themselves, keep the market at their fingertips] This helped them avoid having their name attached throughout the development process.

    – Apple is working with Tesla, also on-the-quiet, for the same reasons as above.

    Now go ahead and skewer me. But i would appreciate some fair analysis of these theories.

  2. Time line of 27 years to release ? makes no senses… and a product under R&D has no significant supply chain 27 years before production and is not in an area of Kuo’s expertise…


  3. My guess is that this car will be a “meeting room on wheels” – an effeminate overpriced piece of exotic materials that will make a Prius look like a Humvee in comparison.

  4. A friend of mine has a Tesla, he likes it, looks nice, but he can afford 9 cars, houses in 3 states Las Vegas, NV, and Hawaii.

    Fine, I see Teslas every every day. A custom car shop can build better for the same money and higher quality, but thats one at a time by craftsmen/artists.

    So Tesla is losing money and has from the beginning and foreseeably into the future, he has pie in the sky projects on the brain, (ADHD?) and doesnt sleep. There are dozens of varifiable horror stories about parts and materials being stolen from the “factory”, long list of things that would kill a real production facility. The 3 Series mess. The world is full of “geniuses” who had one “great” project that stunned the world, but literally every other thing they did in their life was a stinking mess.

    It goes on and on. I had 20 years in the auto business, including manufacturer level, the most regulated product on the planet. MUCH harder as an industry than you will ever believe, and that would include building a computer operating system and selling a few models of computers.

    I could go on, but lets forget all that. The day that Tesla doesnt have the money to pay warrany claims for 1000 independent repair shops (thats a REAL can of worms, some of them great, most horrible) the lawsuits will begin in huge numbers. What if there is some kind of recall?

    WAIT……they are basically BROKE now. So what do we honestly think they can do in that rosy future that some are predicting? My high school classmate can write his Tesla off without a second thought.

    Not me.

    Building cars and distributing them and all things involved with that is not a middle school science project.

  5. Tesla is about to have a “Blood on the Click Wheel” moment utterly disrupting US August 2018 auto sales, injecting around 20K Model 3s into the US sedan market leaving Honda, Toyota, etc. desperate to push trucks and crossovers to save their flagging sedan sales. What happens when Tesla does pick up trucks that go 600 miles on a charge?

    What is a car? What is a truck? Car manufacturers are scared to death and will produce horrible gizmoed out responses to Tesla… like the Pontiac Aztec of electric cars.

    It is amazing to see so many commenters on the Apple board who don’t get market disruption… same folks who didn’t see AMZN coming.

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