It’s official: Apple to hold ‘Gather Round’ special media event on September 12th

Apple on Thursday officially sent out invitations to its fall special media event, “Gather Round,” which will be held on September 12, 2018 at 10am PDT, 1pm EDT at the Steve Jobs Theater at Apple Park in Cupertino, California.

“The event is expected to include the launch of three new iPhones — possibly named the iPhone Xs (5.8-inch/6.5-inch) and iPhone Xc — and the new Apple Watch Series 4 with larger screens. A small software update to the Apple TV, tvOS 12, is also likely to arrive at the September event, as are Apple’s long-awaited AirPower wireless charging pad and a wireless charging case for AirPods earphones,” Jeremy Horwitz writes for VentureBeat. “It is currently unclear whether Apple will also use this event to launch new iPads, Macs, and the latest Mac operating system, macOS Mojave.”

‘Rumors have suggested that Apple will debut the first iPad Pro models with [Apple’s TrueDepth Camera System, doing away with the Home button] this fall, as well as a new entry-level MacBook and professionally-focused Mac mini desktop,” Horwitz writes. “Collectively, these new iPad and Mac designs could justify a separate computer-focused event.”

Read more in the full article here.

MacDailyNews Take: Below is Apple’s invitation. Glean away!

Apple to hold 'Gather Round' special media event on September 12th


  1. Seems very like a watch bezel to me; unlikely a round Mac Mini would have the jewelry finish. As usual I could be very wrong but I don’t think Apple has ever been as obvious in an announcement before: it’s a round Apple Watch (snore).

  2. To me that image could be a magnetic ring around an iPhone camera, which could allow swappable external lenses. Didn’t I read something recently that pointed to Apple adopting that concept?

    Of course it also looks like the Steve Jobs Theater from above, and the Circle campus from above.

    My big question: In the next iPhone what will be the killer app facilitated by hardware only available on the new phone?

    Also the long shot: An iRing to be worn on the finger that can tell movement and gain health info? That would be awesome. I keep waiting for the Liquidmetal killer feature — a device so thin or so small that aluminum is too weak for the body.

    Has the time finally come for LQMT???

  3. To me it’s showing off a new gold/bronze color along with screen changes coming to the iPad, apple watch, and all iPhones, all of which will have rounded corners, soon to be copied by android. And obviously a birds eye view of the Apple campus.

  4. I know what it is!! It’s a new gold colored Mac Pro that is round that can be hung with a string from the ceiling like a pendulum and will get its energy to run as the pendulum swings back and forth.

  5. the circle stands for ZERO.. as in that is how much attention pipeline tim has for the loyal mac user base .. re – mac pro, apple display, pro apps, dongles, 4″ phone…

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