Apple preps new low-cost MacBook Air with Retina display and pro-focused Mac mini

“Apple Inc. will release a new low-cost laptop and a professional-focused upgrade to the Mac mini desktop later this year, ending a drought of Mac computers that has limited sales of the company’s longest-running line of devices, according to people familiar with the plans,” Mark Gurman and Debby Wu report for Bloomberg.

“The new laptop will look similar to the current MacBook Air, but will include thinner bezels around the screen,” Gurman and Wu report. “The display, which will remain about 13-inches, will be a higher-resolution ‘Retina’ version that Apple uses on other products, the people said… The new MacBook Air will be geared toward consumers looking for a cheaper Apple computer, but also schools that often buy laptops in bulk.”

“Apple is also planning the first upgrade to the Mac mini in about four years,” Gurman and Wu report. “For this year’s model, Apple is focusing primarily on these pro users, and new storage and processor options are likely to make it more expensive than previous versions, the people said.”

Read more in the full article here.

MacDailyNews Take: New Macs (likely in October, after iPhones, Apple Watches and iPad Pros arrive in September)!

And, hopefully, for that “pro-focused” Mac mini, the CPU and RAM will not be soldered to the logic board!!!

SEE ALSO:
Apple’s preparing a slew of new products for this fall – July 18, 2018

28 Comments

  1. Pleasing consumers is not in Tim’s world ever since he took his position over Jobs. His priority is now “money and profit”. That means no entry level of anything. Also, more crushing of user serviceable features. If you hit the limits of performance, just throw it away and buy new ones. Along the way, Apple makes more money by selling cheap memories at an exorbitant price, iPhone or otherwise. Buying memory in quantity at a cheap price and sell it with criminally high price is the easiest business. Apple has changed. We either accept it, or get out of the walled garden into a saner world.

    1. “Pleasing consumers is not in Tim’s world ever since he took his position over Jobs. His priority is now “money and profit”.

      Unfortunately, I came to the same realization years ago. We need a creative visionary to lead Apple, not a stiff unexciting caretaker bean counter …

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