“This is the first of several installments in which we’ll analyze data from the latest edition of NPR and Edison Research’s ‘Smart Audio Report’ about the smart-speaker landscape, a market we’re keeping a close eye on here at PCMag,” Rob Marvin writes for PC Magazine. “According to the report, 18 percent of American adults, or around 43 million people, now own a smart speaker. NPR surveyed 909 adult smart-speaker owners ages 18 and older, broken down into two primary groups: first adopters who’ve owned a smart speaker for a year or more and early mainstream users who’ve bought a smart speaker in the past year.”
“Smart-speaker ownership is well distributed across age groups compared with other emerging technologies. For both first adopters and early mainstream users, the most prevalent age range skewed older, with 33 percent of first adopters age 55 and up and the largest 26-percent bracket of early mainstream users between ages 45 and 54,” Marvin writes. “The report also found that more women own smart speakers than men. Overall, 54 percent of speaker owners surveyed were women, and that jumped to 58 percent for first adopters.”
Read more in the full article here.
MacDailyNews Take: Smart speakers are going mainstream in the U.S.
SEE ALSO:
Yes, two Apple HomePods really are better than one – July 19, 2018
iMore reviews Apple’s HomePod: Retina for your ears – June 18, 2018
Can a pair of Apple’s HomePods take on a surround sound theater system? – June 18, 2018
David Pogue reviews Apple HomePod with stereo and multi-room capabilities: ‘Ooh, man’ – June 13, 2018
HomePod stereo pairing took a frustratingly long time to arrive, but it was worth the wait – May 30, 2018
Strategy Analytics: Apple shipped 600,000 HomePods in Q1 for 6% share of smart speaker market – May 17, 2018
The Inquirer reviews Apple’s HomePod: ‘Looks great, sounds fantastic; Siri needs work’ – April 6, 2018
I want another Apple HomePod for sure, maybe two more – March 20, 2018
Sound quality shootout: Apple HomePod vs. two Sonos Ones – March 16, 2018
Apple HomePod: The audiophile perspective plus 8 1/2 hours of measurements; HomePod is 100% an audiophile-grade speaker – February 12, 2018
Apple’s HomePod is actually a steal at $349 – January 26, 2018
Digital Trends previews Apple’s HomePod: Impressive sound coupled with strong privacy – January 26, 2018
Hands on with Apple’s HomePod: Attractive, ultra-high-quality speaker, an excellent Siri ambassador – January 26, 2018
Apple’s HomePod, the iPod for your home – January 25, 2018
One hour with Apple’s new HomePod smart speaker – January 25, 2018
is it wise to buy a smart speaker ?
Nope!
An Echo Dot, or equivalent, connected to a speaker of your choice makes for a far better option!
I know that’s not what you meant btw…. in which case…
Yep! It’s convenient and give your tinfoil added purpose!
Still loving my old dumb ones.
Wow. This really surprises me. I wouldn’t have bet there were that many people who could define smart speaker.