Apple looks to replace ‘Pizza Hut Pagoda’ flagship store in Melbourne with new boxy design

“New designs for Apple’s Federation Square flagship store were released on Friday, spelling the end of Cupertino’s original design that bore a striking resemblance to the humble toasted sandwich,” Chris Duckett reports for ZDNet.

“The new rectangular design will now have solar panels, include a ‘solar shading design feature’ that improves efficiency of the building, return more than 500 square metres of public space, and provide better access to the Yarra River from Federation Square,” Duckett reports. “The Victorian government said it will consult with Melbourne City Council, the Office of the Victorian Government Architect, and Federation Square before approving the new design.”

Duckett reports, “The Federation Square Apple store is expected to open in late 2020.”

An artist's impression of a previously planned new Apple concept store at Melbourne's Federation Square. (Photo via Victorian Government)
BEFORE: An artist’s impression of a previously planned new Apple concept store at Melbourne’s Federation Square. (Photo via Victorian Government)

 

Apple's new retail store proposal for Federation Square in Melbourne, Australia ((Image: Federation Square))
AFTER: Apple’s new retail store proposal for Federation Square in Melbourne, Australia ((Image: Federation Square))

 
Read more in the full article here.

MacDailyNews Take: Not that it was difficult to improve upon the Pizza Hut Pagoda, but the new design is certainly an improvement.

SEE ALSO:
Federation Square flagship Apple store labeled ‘Pizza Hut pagoda’ as Melbourne City Council vows to fight design – February 7, 2018
Apple reveals plans for Apple Federation Square flagship store in Melbourne, Australia – December 20, 2017

3 Comments

  1. There are just two mockups that they want to be judged on. I’ll wait until more detailed photos are released.

    One thing that concerns me is that the planning negotiation process had reps from the local and state governments, Apple, and Fed Square to the exclusion of community stakeholder groups.

    I think an Apple store there could work really well, but Apple must have social licence to do it. This is community-focussed infrastructure — you need to bring the people with you on your vision rather than pull rabbits out of your hat and hope the trick doesn’t flop.

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