“We seem to be getting closer to ‘Apple Prime.’ Or the ‘Apple Bundle,’ David Marino-Nachison reports for Barron’s. “Or the ‘Apple Extra Value Meal.’ Or — whatever you want to call the as-yet-unannounced offering into which Apple would combine a suite of services for a single price.”
“On Thursday, The Information, citing ‘people familiar with the company’s plans,’ reported that Apple planned to combine news, magazine articles and television into a single subscription product,” Marino-Nachison reports. “Earlier this month, The Wall Street Journal reported that such a service might include iCloud storage as well. Apple bought a digital magazine service in March; some have speculated about other possibilities, such as health monitoring.”
“Would you buy the Apple, er, value meal? You might, especially if you’re already a customer of one or more of the company’s other subscription services. Given sufficient consumer perception of value, that could considerably lower the chance a customer unsubscribes,” Marino-Nachison reports. “(Though it’s certainly possible, or even likely, that Apple services would also be sold a la carte.)”
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MacDailyNews Take: Supersize us!
We’ve got a feeling that this September/October is going to be jam-packed with Apple goodness!
Once again: We’d really like to see a way to pay for all of the Apple services we choose for one price. Give us a bunch of tick boxes and let us choose our combination of iCloud storage, Apple Music, iTunes Match, etc. and let us pay a single price for all of our choices. — MacDailyNews, October 17, 2016
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