Why Apple CEO Tim Cook is acting like tech’s top diplomat

“Apple’s chief executive, Timothy D. Cook, may be the leader of the world’s most valuable public company, but lately he has had to act a lot like the tech industry’s top diplomat,” Jack Nicas and Paul Mozur write for The New York Times. “Last month he visited the Oval Office to warn President Trump that tough talk on China could threaten Apple’s position in the country. In March, at a major summit meeting in Beijing, he called for ‘calmer heads’ to prevail between the world’s two most powerful countries.”

“Now, with the Trump administration saying on Friday that it would move ahead with tariffs on $50 billion of Chinese products, and China having threatened retaliation, Apple is stuck in the middle,” Nicas and Mozur write. “The Trump administration has told Mr. Cook that it would not place tariffs on iPhones, which are assembled in China, according to a person familiar with the talks who declined to speak on the record for fear of upsetting negotiations. But Apple is worried China will retaliate in ways that hamstring its business, according to three people close to Apple who declined to be named because they were not authorized to speak publicly.”

Apple CEO Tim Cook and U.S. President Donald Trump at tech summit in June
ref=”http://macdailynews.com/2017/09/27/gop-tax-plan-calls-for-cutting-the-corporate-tax-rate-from-35-percent-to-20-percent/170927_trump_cook/” rel=”attachment wp-att-194595″> Apple CEO Tim Cook and U.S. President Donald Trump at tech summit in June 2017[/ca
“Apple fears ‘the Chinese-bureaucracy machine is going to kick in,’ meaning the Chinese government could cause delays in its supply chain and increase scrutiny of its products under the guise of national-security concerns, according to one person close to the company. Apple has faced such retaliation before, another person said,” Nicas and Mozur write. “Apple executives and lobbyists in Beijing and Washington, led by Mr. Cook, have been trying to work both sides. They have fostered close ties to the administration of the country’s leader, Xi Jinping, an effort called Red Apple by employees at Apple’s manufacturing partner Foxconn, after the official color of the Chinese Communist Party.”

Nicas and Mozur write, “Mr. Cook still sees an opening to engage on the trade issue because of disagreement inside the White House, and he doubts that a trade war — or Chinese retaliation against Apple — ultimately will happen…”

Read more in the full article here.

MacDailyNews Take: Also from the article is a passage that attempts to answer the headline, “Since he took over Apple from its co-founder Steve Jobs, in 2011, questions about whether Mr. Cook, 57, could recreate the magic that led to the iPod and iPhone have persisted. For Mr. Cook, the analogous breakthrough — and potentially his legacy as the heir to Mr. Jobs — has come not from a gadget, but from a geography: China.”

That country [China] has enormous opportunity. There are such an amazing number of people that are moving into the middle class. It’s something like I’ve never seen in my lifetime before. – Tim Cook

SEE ALSO:
Apple CEO Tim Cook doesn’t expect a full-blown trade war between the U.S. and China – June 5, 2018
President Trump and Apple CEO Cook meet at White House with trade the focus – April 25, 2018
Apple CEO Cook to meet with President Trump – April 25, 2018
Why Apple stock can withstand a Chinese trade war – April 5, 2018
Apple CEO Tim Cook heads to China as President Trump orders 25 percent tariffs on up to $60 billion in Chinese imports – March 23, 2018
BoA Merrill Lynch: Apple is prepping a ‘foldable’ iPhone; U.S. and China trade tensions not an issue for Apple – March 23, 2018
Designed in California. Assembled in China. How Apple’s iPhone skews U.S. trade deficit – March 21, 2018
President Trump blocks Broadcom-Qualcomm deal over China concerns – March 13, 2018
Elon Musk sides with President Trump on trade with China – March 8, 2018
Analyst: President Trump’s tariff impact on Apple would be just a ’rounding error’ – March 7, 2018
Apple and other tech firms caught in crossfire as U.S.-China trade war looms – March 7, 2018
Apple Macs caught up in President Trump’s aluminum tariff plan – March 2, 2018

21 Comments

    1. They allow adults in the same room as children over there? I think I read something recently where they were trying to separate children from adults and their parents.

      Oh must by my imagination, no one could be that stupid…then again…

      “Because we’re so stupid”

      Donald Trump

      1. In 1997, the U.S. Department of Justice agreed to a settlement in a case called Flores vs. Reno. Among other things, this settlement prohibits unaccompanied children who have crossed the border from being held in federal detention facilities for longer than 20 days. In 2016, the Ninth Circuit Court of Appeals ruled that this 20 day prohibition applies to both accompanied minors (children who came along with family members) and unaccompanied minors.

        Obummer did nothing about this in his 8 long years.

        1. Yes, sad to see that this is becoming a partisan political issue instead of a common sense humanitarian one, but as I’ve been saying for quite some time, Apple’s home nation has lost its way in the post second 9-11 years.

        2. You are quick to blame, Think…perhaps you should ditch the partisan crap and familiarize yourself with history. There was a bipartisan bill to address immigration during the Obama era. It actually passed the Senate despite the best efforts of Jeff Sessions. But Sessions was able work with his pals to get it killed in the House. Obama couldn’t sign it because the GOP killed it. Trump would call that obstructionism…he is already falsely making that claim, in fact.

        3. “Obummer did nothing about this in his 8 long years.”

          Funny how the media never mentions that for almost a weak now trying to pin it on President Trump, dishonest and despicable.

          I’m sure you have noticed every time the president has some good news the liberal media finds a negative narrative to rant on him unfairly and excessively. They can’t help their pathetic selves.

          Case in point: Last week the A.G. of New York filing charges on the president’s birthday immediately following the North Korea summit. They are batsh*t crazy …

      1. “…“Apple fears ‘the Chinese-bureaucracy machine is going to kick in,’ meaning the Chinese government could cause delays in its supply chain and increase scrutiny of its products under the guise of national-security concerns, according to one person close to the company. Apple has faced such retaliation before, another person said…”

        Yes, we Apple fans are a very shallow breed

    1. GoeB, you wouldn’t recognize the “perfect” word if you were slapped in the head with a dictionary on one side and a thesaurus on the other. You are part of the fanatic fringe on this forum, and your posts are generally devoid of fact or merit.

    1. I’m sure the company is working on such products, and that it had been planning on manufacturing most of them in China. Shifting production elsewhere would take at least a couple of years. Are y’all seriously suggesting that Tim Cook should not be worrying about a trade war that could shut down most of the company income for that long, followed by an additional recovery period? Do you expect him to stop trying to do something about it?

      1. You’re going off on deflective tangents again in your not so subtle DEFENSE of pipeline.

        What Chris said was very simple and something that has been on the minds of Apple customers for years — make more Macs.

        Simple, don’t complicate it by throwing in a political dig that may or may not happen …

      2. “Make more Macs.” Agreed.

        Where? China, Geppeto’s Workshop, or some mythical world where a fully equipped plant suddenly appears together with 100,000 high-tech trained Americans willing to move halfway across the country for a temporary job?

  1. Americans are the authors of their own decline. China’s middle class is rising, not because of a trade imbalance, but because they have invested heavily in the education of an engineering class while America has neglected its public school system to the point that they cannot have the industry because there are not enough engineers. While Trump blames China he stomps further on the education system. America was great because of the best engineers. to make it great again the engineering deficit, not the trade deficit, must be fixed. The trade follows.

    1. “America was great because of the best engineers. to make it great again the engineering deficit, not the trade deficit, must be fixed. The trade follows.”

      Yes, up until the late 1970s. In the 1990s the WashPost did a series on education that showed of all the G8 nations the U.S. spent twice as much money on education while achieving the LOWEST test scores continuing now for decades. Funding is not the problem, but if you listen to teachers every year at election time they put out the false narrative there is never enough. 🐂💩

      While the teachers have little accountability and no yearly reviews courtesy of union protection it is obscene what they they make in proportion to how they perform.

      As long as they remain the Number One Sacred Cow of the media and contribute heavily to the Democratic Party, nothing will change, unfortunately …

  2. @ Hiram. I don’t believe there’s anything wrong with the education of America’s engineers. The US has some of the best universities in the world, it’s the amount of kids that are being inspired to become engineers which seems to me to be the problem.

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