Apple’s 2013 Mac Pro, five years later

“On June 10, it will have been five years since Apple first showed off the iteration of the Mac Pro that has come to be known as The Trashcan,” Stephen Hackett writes for 512 Pixels. “To put that in a little context, it was the same WWDC keynote where iOS 7 and OS X Mavericks were introduced.”

“After playing a very exciting video showing off the product, Phil Schiller quipped, ‘Can’t innovate anymore, my ass,’ as he walked across the stage to applause,” Hackett writes. “It was a push back against critics who were saying Apple had gotten lazy and its products stale.”

MacDailyNews Take: We pause to retrieve a knife with which to cut the irony.

“2014 came and went without a revision to the machine, then 2015 did the same,” Hackett writes. “As this was going on, Mac Pro customers started complaining of GPU failures. In February 2016, Apple opened a Repair Program for the machine… ‘Apple or an Apple Authorized Service Provider will repair eligible Mac Pro models affected by the video issues free of charge until May 30, 2018. Apple lists a turnaround time of about 3-5 days.’ Ironically, that date just passed. Even with the GPU issues, Apple failed to revise the computer in any way.”

Apple's Mac Pro (aka The Misplaced Priorities Trophy) was released on December 19, 2013
Apple’s Mac Pro (aka The Misplaced Priorities Trophy) was released on December 19, 2013
“We now know that the new Mac Pro is a product destined for release in 2019, thanks to a report by Matthew Panzarino,” Hackett writes. “While I appreciate Apple’s honesty about the process of building the next Mac Pro, there is a frustration around why designing what may essentially be a tower PC is taking so long.”

“As I write this, the Mac Pro is still on Apple’s website, and can still be purchased. That blows my mind a little,” Hackett writes. “I have to imagine Apple is bleeding money on building this computer today. It has to be on sale still to meet the needs of corporate customers who have standardized on the machine. Maybe there are still customers who workflows are built around the OpenCL power that still resides under its black aluminum skin. Maybe the Apple.com team lost the password needed to edit that part of the company’s website.”

Read more in the full article here.

MacDailyNews Take: In the annals of Glorious Apple Failures, the Mac Pro is doing its damnedest to earn top billing.

There is simply no excuse for a company swimming in a lake of cash atop a mountain range of money to not have every single product they offer, including their top-of-the-line flagship Mac, up-to-date and state-of-the-art at all times. If even Dell et al. can manage it, why the hell can’t Apple?

A team of interns with petty cash could come up with a Mac tower in 6 months or less that Mac professionals would line up to buy in droves.

We’re going to operate on the idea that Apple was so consumed by The Colossal Distraction (Apple Park) that even such obvious issues fell through the cracks because the alternative, that Apple’s management team has become so fat and lazy without Steve Jobs to drive them that they’ll let even their flagship Mac languish for half a decade, is too horrifying to contemplate.

SEE ALSO:
3 things to expect from Apple’s 2019 Mac Pro – April 11, 2018
Why can’t Apple keep their products up-to-date? – April 10, 2018
Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

72 Comments

  1. Am I the only person that actually gets good performance out of mine? I’m getting 6 streams of 4K video over thunderbolt 2 raid without optimizing or creating proxy files. Don’t anticipate needing more anytime soon.

    1. Here are just a few problems:

      1) Apple issued a one-size-fits-all design that CANNOT be optimized for the many different use cases. GPU configuration, PCI card addition, and so forth were all huge misses.

      2) The form factor doesn’t work for many users, especially those with other rack-mounted equipment.

      3) How many years ago was Thunderbolt 3 released? Still not implemented.

      4) Internal hard drives. Why aren’t there any provisions for onboard storage expansion?

      5) Cooling system was dramatically underengineered.

      6) In five years, what significant improvements have been implemented? New CPUs and GPUs have come on the market every year but the supposedly most powerful Mac is stuck in the mud. Current PCs run circles around it.

      7) Price.

      Be happy with it if it works acceptably for your needs. The 2013 Mac Pro, like all things Apple under Cook’s product mismanagement, doesn’t keep up with the competition in performance or versatility. That is why nobody in power computing circles is impressed with it.

    2. What works for you is inadequate for many others, and too much for many. It has to be a sales disaster.

      Apple designed the Trashcan for a very narrow segment. It might have been OK if Apple would have rounded out the lineup with what Apple truly needs: servers, workstations, mid range towers, iMacs, and up to date minis, not to mention modern laptops running current chipsets. The pace of computer tech progress hasn’t slowed that dramatically, Apple simply stopped trying to give its customers the best products.

    3. No, you’re not the only one. Most of the folks in the Mac Pro world are like you… they’re quietly getting their work done. New PC’s come and go, but as long as you can get your work done, and make your money, the performance “over there” doesn’t matter.

      The reality is that:
      1) Apple issued a one-size-fits-all design that fits the need of 90% of the pros that need more juice than is offered in a laptop (and, to be sure, the VAST majority of pros are satisfied by their mobile devices). This means that some folks will be left out. Oh well. Luckily there are other better platforms for those that need the ultimate in compatibility/expandability.

      2) The reality is Apple doesn’t make a LOT of form factors. Apple doesn’t make a toughbook type product. They also don’t make a Raspberry Pi type product. They make something that you use and enjoy, that’s what matters.

      3) Thunderbolt 3 is not implemented in a product that was released before it was a reality. Yes. That is true, but you and thousands of others are still able to use what you bought to get work done. Amazing, eh?

      4) You understand that it doesn’t matter where your storage is, as long as it is storing your stuff.

      5) For someone getting work done, the technical aspects of cooling doesn’t even factor into it. It’s cooling good enough for you.

      6) Current PCs run circles around the Mac Pro. But you’re getting acceptable performance from what you have. And don’t anticipate needing more. That means that, regardless of how fast PC’s get, that neither concerns you nor limits you. That’s a good place to be in 🙂

      7) You’re a professional. Making professional money. You’ve paid for the Mac Pro already from the jobs you’ve done and you find that the current performance isn’t really limiting you. So, something you bought years ago is proving to be a good investment.

      Power computing circles… those are REALLY really really tiny circles. To you, it really doesn’t matter that they’re not impressed. Your job isn’t to impress power computing circles, it’s to finish your current job and start working on the next one. You are just the reality that some folks don’t want to believe exists. Because the more they believe that a 5 year old computer can be “enough” for a pro making money, the more they realize their dream of seeing Apple desktop machines updated on a yearly cycle is drifting further and further away.

  2. Another case of where Apple confused small and/or slim with great. How many times has Apple made this mistake? Almost every time they release a product these days.

    1. 6 months?! We’re talking about a clunker Mac Pro released in 2013, five years ago. Waiting this long for its successor is unconscionable. They’ve literally shot off both their feet in the Pro Mac box niche.

      And yes, any of us here could toss together a far more functional Mac Pro within a month, IF we didn’t worry about its visual design. And sadly, MANY people have. The Hackintosh lives on thanks most specifically to APPLE. 😛 Unbelievably bad show, apple.

  3. This is been a really high-quality discussion, just like the old days before the #RussiaBots started chiming in on everything. Just to add a couple quick thoughts: we burned through three Mac towers over the years but are now completely standardized on iMacs and couldn’t be happier. We’ve released countless professional media projects through these hard-working droids and it’s so great the way they run quiet, cool, take less space and look really nice. Thunderbolt has replaced or need for internal cards and now that we have an excellent Mac upgrade shop just a mile away, we can get any upgrade done quickly in a day or two. If there is eventually going to be a Mac Pro upgrade, I would like to again pitch the idea of a standard rack mount form factor. That way musicians, photographers, and videographers could easily pack them into road cases along with rack-mounted I/O and storage devices, as needed Or for in-house operations they could be meshed together, perhaps with parallel processing, for some really heavy duty applications.

  4. Apple’s deliberate AVOIDANCE of updating/revitalizing the Mac Pro is irresponsible and unforgivable IMHO. WTF is wrong with the Mac division these days?! It’s time for Apple to BREATHE, out with the bad management, in with the better new management.

  5. This pisses me off to my core! I have been saying to get rid of Pipeline Tim for years now. This is just ANOTHER of his MANY failures. I agree with everything MDN has said on this. With the money, resources and employees Apple has, to not release a new pro machine for half a decade is way beyond unacceptable. I really wish Tim was gone as the CEO and put back into some operations role. I have been waiting for YEARS to buy 2 new mac pros and a new display (which Apple hasn’t made for years)

    As a CEO to 15 different corporations, I understand how to delegate tasks and keep the workforce in motion in a positive direction. Every year I meet with my various staff on the different companies and help keep the focus on our goals fro that fiscal year. This is not happening at Apple because Tim is not keeping his eye on the things Apple NEEDS. I understand the eco-system, more than most; however, the whole eco system starts with CONTENT. The content starts with people like me who make music, tv commercials, ads, graphics, web, etc.. we push the envelope to what Apple’s machines do. In fact my band uses 5-6 macs at every show (200 a year). All my corporations run on Macs. Most of my employees are on Macs.

    I started a petition to remove Tim Cook as CEO
    (but keep him at Apple under a different title/role)
    https://www.change.org/p/apple-board-of-directors-remove-tim-cook-as-ceo-of-apple

    I wrote a letter of solutions to Apple’s suggestion email, which was rejected but the person who moderates it.
    Here is the list of my solutions for Apple, If I was the CEO
    (and you bet this would be accomplished within 1 year)

    Dear Apple,

    1 – MacPro
    Update the MacPro every year with any updates that exist – more ram, faster graphics, MORE I/O ( not less ), more storage, expandability and upgradability. THIS is what a PRO user wants and needs. No reason not to update this yearly. In the Q1 timeframe, a time when companies allocate funds towards equipment and the consumer market slows down. It’s not a fluke why the consumer electronics show, NAMM, auto show, etc.. all pimp new products in Jan/Feb.. now sell to them. 5 YEARS since last update.. unacceptable.

    2 – Displays
    No reason to blow this market off. You proudly advertise how great your retina display is, yet you ignore making a desktop one? Confusing. Make displays to compliment your MacPro and MacMini. Not to mention having a Apple logo in front of millions of users doesn’t help sustain the brand in people’s minds. 5 YEARS since last update.. unacceptable.

    3 – Mac Mini
    I still think this product is used and should still be made, just update it.

    4 – iMac
    WHY is this not a priority to Apple? Make NEW iMacs every year. Announce AND release it in Q3 for the Holiday season; and make sure you manufacturer enough to meet the demand.

    5 – iPhone
    Increase battery life. More innovation. Don’t neglect the 4″ size, just because Samsung made you think the world wants huge phones… not everyone does. Loose the “s”, it makes no sense on the marketing side to the consumer. And if you are going to do a whole keynote and release a new model, make sure it has more than “look how thin it is”

    6 – Apple Watch
    Utilize the board of directors you built on this device to help recognize heart attack and stroke symptoms before they happen. Having the watch excel in the medical and health field will reap dividends for years to come… making it a must-have product.

    7 – AppleTV
    The i/o again is lacking for systems that run like Control4 that needs better options for i/o.
    Get the deals done with the networks to help consumers rid the stranglehold on cable companies that over-charge for a million channels.

    8 – MacBook Pro
    Bring back i/o!!!!
    If you want to be respected as a PRO machine, allow there PROS to USE it without 1,000 cables coming out of it. Pro users do not want to deal with dongles.

    9 – MacBook / MacBook Air
    just give them a refresh more often than 3 years
    I really don’t understand the difficulty to update these yearly, without the need for a re-design…

    10 – Stock
    Keep buying back diluted shares so it’s harder to be manipulated. AAPL is one of the most manipulated stocks on the market.

    11- Aquisitions
    Make sure what you are looking to acquire is not something Apple can achieve on it’s own with the talent within. (See Beats). And whoever is negotiating these deals needs to grow a pair and learn how to get better deals and not waste so much money on some of these companies. When I see what Apple pays for these acquisitions, I shake my head. Paying $3B for beats was a terrible decision.
    Tim didn’t get the memo that Apple CREATES ecosystems and doesn’t just buy them.
    If you’re gonna acquire a company, acquire Adobe; for the assets.

    12 – Diversify Manufacturing
    Apple needs to diversify manufacturing to more than one resource to meet the demand. Be the leader in bringing back manufacturing on a large scale back to America. Utilize China, Mexico and India to meet demand for products so the consumer can purchase the products you are advertising.

    13 – Advertising
    More money needs to be spent on Advertising and aggressive advertising. Apple has gotten a little weak on ads. Marketing is everything.

    14 – iTunes
    Fix iTunes. It’s such a pain and over-bloated. iTunes 2010 runs better than iTunes 2017… that is messed up.

    15 – Software
    Fix Mail. Fix spotlight. Bring back Aperture.
    Allocate staff to interact with users of your software and aggressively update them based on the users input. It’s not that difficult.. the users will give you the answers to the quiz. Listen to them and your software will shine.

    16 – iCloud
    This is kind of embarrassing. Other companies offer better services for less money. it almost makes more sense to roll $5 – $10 more into each product and offer iCloud for free with a generous space to sustain the
    user base, offering tons of services with all that content. 1TB free is what I would offer.
    Get the servers out of China and on U.S. soil for security reasons.

    17 – Retail
    Allocate more employees to help people at the help desk. Every store I go in has 10-20 sales people, mostly talking to one another, meanwhile 2-3 tech people are backlogged with pissed off customers. This is mis-managed and can be better handled.

    18 – Keynotes
    Tim, step aside and let someone with passion, excitement and a great stage excitement do the keynotes. Make them count. Don’t assemble the press and your fan base to come to one of these events to tell them the new iPhone is thinner. Don’t waste everyone’s time and understand when you have the stage.. perform… sell… and if you lack things to talk about, then it should be telling to your allocation of the talent around you and how you utilized them.

    19 – Apple Pay
    WHY is this not being advertised like crazy? No excuse for the lazy approach to this. Advertise this everywhere. Co-Brand with world brands. Do a co-brand commercial with subway showing people buying a sandwich and paying with their phone in seconds. Show how easy and secure it is. Almost every person I tell about Apple Pay has no clue about how much more secure it is than the other choices. Even the retail staff doesn’t know. Who’s job is that to tell them? Apple! Run ads showcasing that strength.

    20 – HomeKit
    See how users use products like Control4 and start building the ecosystem for that. I feel this, along with CarPlay, can be a game-changer if done right. You create great things like HomeKit, yet trying to educate the consumer about it is lacking. There should a fun section on the website all about these technologies you have. Consumers should not have to dig for that info. The website and marketing should be promoting them more aggressively. This is a under utilized sector for Apple.

    21 – iPad
    iPad should be updated every year and announced and released Q3 for holiday quarter sales.

    22 – R&D
    Make sure the products are tested enough so you don’t have issues after the release (see maps, EarPods, macbook pro 2016 battery, etc.. )

    23 – Fix your Christmas failures
    2017 – missed releasing HomePod release for Christmas
    2016 – missed AirPod inventory to sell
    2015 – missed inventory on iPhone to meet demand
    2014 – missed iMac inventory to sell thru Christmas
    This is a ongoing problem. The date for Christmas has not changed in 2017 years.
    Take around 1% of your revenue $200 – $250B and hire 50,000 workers averaging $50,000 each
    and diversify them into manufacturing plants: 20,000 in the U.S., 10,000 in China, 10,000 in Mexico and
    10,000 in India to meet your product demand so the cycles of the products are announced, released and
    exercised in ONE financial quarter so your analytic data points are more accurate sand consumers are better served.

    24 – Better communication
    Way too many PR nightmare from one CEO for such a small sku product line. Throttling the iOS without
    letting people know was one of the worst executions this company has ever done.. again under Tim Cook.

    Those are some of my ideas.
    Richard Hofherr

    1. “As a CEO to 15 different corporations, I understand how to delegate tasks and keep the workforce in motion in a positive direction.”
      And, as a CEO, you have NEVER had to decide to NOT do something? You’ve never had to look at the dollars, look your team in the face and say, “Nope, folks, I know you think this is important, and sure, the dollars are there, but I’m not seeing where this adds value over the long term.” Because that’s leadership. SPEND ALL THE MONEY ON ALL THE THINGS!! is just signing checks.

      Let’s say Apple has super secret information indicating that in less than 10 years, premium ultraportables is going to be the top selling computers. You, as CEO has to prepare the company for that future… you have to set yourself up that you’re already deeply invested so that when the time comes, your product stands out as an excellent value. AND you won’t EVER be the market leader, but you have to ensure that what you ARE making, you’re profitable making it. Do you still throw money at anything and everything just ‘cause the money is there? When Steve returned to Apple, he was all about cutting products, so rather than “do more just because you’ve got money” put on your CEO hat, try it again, and spend money ONLY where you absolutely need it, and cut those things you don’t. I’d be interested in your update.

      And, can we all agree going forward that before you say “remove Tim Cook” one has to insert a name for potential replacement? Even a general idea of who else in the world would be better? I mean, really, anyone that should even be allowed ON the shortlist is already well known to everyone (if they’re not, then they haven’t been all THAT successful, have they?)

      1. Hey wrong again, actually I have to make decisions daily on what moves to make and what not to make. I have a bunch of excellent people around me that work with me, and I have to decide what we implement now and what we do later. The amount of sku’s that Apple has is not very large and there is not reason for them to not update a high-end product for half a decade. They could easily take 1% of the $247B in revenue, hire a dedicated team to only focus on PRO desktop computers, hire 50,000 workers around $50,000 a year to do everything from R&D to design to manufacture. Diversify manufacturing between U.S, Mexico, China and India to be able to meet demands of products. That 1% would pay dividends to content creators/providers to the eco system. But even with that scenario, its overkill for what is needed. It is REALLY that difficult to upgrade processors, ram and I/O on a product? I believe there hackintosh guys that do this out of high school. Apple know they messed up.. they even had a meeting about it, invited the press… My issue here is what takes so long to accomplish this? This all signs of a CEO that does not know when to bust balls and make things happen. I could run Apple better than Tim does. I see value in Tim to be on the team, but not as the CEO. That list I put together is not that difficult to accomplish IF you remain focused on them. I feel Tim focuses more on watches and phones than he does of hardware. I am well aware that portable will outsell hardware, but Apple has the revenue to appease both sides.. they are just not doing so. Just look at the beats acquisition as a microcosm of the decision making at Apple… when Apple THINKS they are gonna get a leg up by acquiring beats for the “talent” within??? then they really underestimate the true value of themselves. They are APPLE! They could EASILY put a advisory board together of important music moguls for a fraction of the cost. And don’t tell me the acquisition was for the headphones.. Apple was already making headphones.. they could have just allocated more R&D and marketing to them, created a new product, hyped it and blew beats away. But allocation of BILLIONS for headphones? Ever read all the articles about all these guys jumping ship and laughing their asses off.. they even made a movie about how messed up that was.. clearly, BAD decision making at Apple. Let’s discuss Christmas, ya know that holiday that hasn’t changed dates in 2018 years and glorified with consumer goods for at least the last 50 years. How can Apple MISS product releases for the past 4-5 Christmas seasons?? HOW???? BAD leadership!!!! iMac, HomePod, AirPod, etc.. All MISSED the holiday selling period.. HOW??? WHY??? Bad leadership!
        I wanna say one more thing, I am well aware you might think I’m just some guy who is a complainer. I am far from that. In fact I urge people to BUY APPL weekly on my FB because I firmly believe in Apple. I am just overly frustrated with how they growth crawls at a lazy pace. There really is no excuse for that. I always understood Steve Jobs very well. I am a lot like him when it comes to decision making. I always understood his vision and I could fill int he blanks of what he said and did not say. I could see, hear and feel his passion for everything he did. When I watch the results of Tim, they lack so many things. There are so many things that are lacking, that can be improved. I wish I would see better results from Apple in multiple areas. This is something I never said 10 years ago. I will watch the keynote later today and I hope something surprises me. There was a time when a keynote ended and I was super excited on the path I saw Apple was taking.. lately, it’s SO misguided that it’s hard fro me to keep biting my lip over it. I wanna speak out and I hope it changes and I hope others feel that way I do.

        1. You’re on a roll, expertly stayed and I agree with you. Cook needs to go back to operations management and Apple needs a creative CEO once again. Fingers crossed ..,

        2. As a CEO, you can’t possibly have “appeased both sides” ALL the time. And, for the side you didn’t take, they likely FINALLY realized, maybe even YEARS later, that it was the right decision.

          “you might think I’m just some guy who is a complainer.”
          Nope, I think you’re a successful CEO that has had to make hard decisions for each of those 15 companies you led. More than likely, those decisions included a degree of emotional detachment because one can’t make really good decisions if you let your emotions rule over your logic. Your emotional attachment to Apple’s desktop past could be preventing you from seeing the mad race, among ALL computing companies, for the ultraportable premium market future. (It’s no accident that ARM just recently released a reference 64-bit architecture.)

          We see other companies LOCKED into having to produce faster and faster desktop hardware because those other companies have no other option if they want to keep making money in the near term while they figure it out how to enter the future profitably. Apple has figured a LOT of it out and is making the most money in the mobile area already. So… they don’t have to, and haven’t been, relying on desktop hardware for years.

          1. “Your emotional attachment to Apple’s desktop past could be preventing you from seeing the mad race, among ALL computing companies, for the ultraportable premium market future.”

            I find this paragraph both offensive to the millions of Pros that stuck with Apple through thick and thin since the early days. I also find it opinionated, which is fine, but factually incorrect.

            Post after post you keep pimping the meme that the iPad or ultra whatever is the future of PRO computing.

            Ok, as the say in Missouri — show me? SHOW ME NOW, SHOW ME TODAY!

            Does the CURRENT bestest fully loaded iPad or MacBookPro process multiple streams of 4K video, render complete Maya animations with terabytes of data, crunch 50 databases or more to render shapefiles in ArcView GIS, batch process 100 Raw Photos in Photoshop using a custom Action with one keystroke?

            Let’s see, No way Jose, ditto, ditto, and not even close.

            The day to day reality for CEOs and millions of Pros like me is to make purchasing decisions, NOW IN THE REAL WORLD, to get work done. One thing is for certain, PCs do it better, not Apple. Gawd, that really hurts.

            Listen up C, we have to get work done today, not tomorrow or next week. Not wait breathlessly for an idealistic pipe dream that may or may not materialize for decades. Got it?

            Now please stop insulting the pros over and over. You are as bad as Apple ignoring us, taking us for granted, and totally tone deaf to our needs. Damn the numbers! …

            1. Well, there IS an emotional attachment for the CEO. A LOT of people have emotional attachment to things. If you have a passion for what you do, it’s hard NOT to have an emotional attachment for those things that help to make it happen. But, it’s also true that you have to look beyond that emotional attachment to make good decisions. That’s true.

              What’s false is that premium ultraportables are the future of PRO computing. They’re not. But, then again, I didn’t say that 🙂 What’s true is that premium ultraportables are the ONLY PC market that’s going to grow this year. And, it’s the only segment expected to grow in the future.

              “Does the CURRENT bestest fully loaded iPad or MacBookPro…with one keystroke?”
              No. That is also a fact!

              “One thing is for certain, PCs do it better, not Apple. Gawd, that really hurts.”
              It appears that the CEO is not the only person with an emotional attachment! Facts don’t hurt, facts are facts. If I need the ULTIMATE in flexibility, and expandability, something that’s not offered in any current and likely future Mac… if that’s what’s required for me to be successful… I shouldn’t choose a Mac. To choose a Mac under those requirements would not follow logic. And, my business may suffer for it.

              “wait breathlessly for an idealistic pipe dream”
              Like the infinitely configurable expandable world-beating Mac Pro? I agree! And I’ve been helping people migrate to more suitable systems for I think a little over 8 years now. In the back of my mind was always the thought that “What if Apple turns around in the next year? Am I talking them through this too early?” It turns out, I was actually probably a little too late.

              This year, probably more than any other, Apple has been communicating very clearly where they see their future. And, it’s time for people to set aside their emotions and start thinking about whether or not their future aligns with Apple’s.

            2. You don’t get it. You will never get it.

              No matter how many times you repeat the word “emotion” it has NOTHING TO DO WITH IT! That is Libtard virtue signaling doublespeak and totally USELESS.

              Painfully obvious you are NOT A PRO USER and have ZERO EMPATHY for the community …

          2. Wrong again, A good leader does what is the right move for the company, and NOT what garners votes. I am very good at making non-emotional decisions. I am well aware of the evolvement of the computer desktop world; which is a fragment of Apple’s ecosystem, however the PRO market STILL relies on Mac for high end audio, video, graphics, etc.. ya know, that CONTENT that drives the ecosystem. MDN assessment is so deadly accurate. With the cash flow and money on hand at Apple, there is no excuse for the lack up updates to their small sku count.

            1. “move for the company, and NOT what garners votes”
              Right, and that means that there will sometimes be some VERY popular things among your employees, your shareholders, or even your customers that you know should NOT be done. A good CEO cannot appease all sides, all the time. If you’ve never been put in a situation where you have to piss off a group for the betterment of the company, then you’re fortunate.

              “there is no excuse”
              No, there is ABSOLUTELY no excuse. What a lot of people don’t want to believe that it has been and is Apple’s long range business plan to leave the Mac Pro un-updated. So, even though there is NO excuse, some will make excuses like “Apple was so consumed by The Colossal Distraction (Apple Park) that even such obvious issues fell through the cracks”. Even though that’s OBVIOUSLY not the case because Apple was able to PLENTY other things while building Apple Park, including open/update retail stores around the world, update mobile devices yearly, heck EVEN UPDATE IWORK! To Apple, the company, these other things they somehow managed to focus on are MORE important than the Mac Pro.

              The alternative isn’t that Apple’s management team has become so fat and lazy without Steve Jobs to drive them. That’s also an excuse. They let the Mac languish for half a decade because it’s what they wanted to do. It was in their long range business plan.

            2. “What a lot of people don’t want to believe that it has been and is Apple’s long range business plan to leave the Mac Pro un-updated.”

              Yeah, where is your proof? Apple by all accounts hired a focus group and promised a MacPro.

              We pros don’t care for your maligned OPINION sonny boy. Mom is calling, come out of the basement for your grilled cheese and tomato soup …

            3. “Yeah, where is your proof?”
              Where is my proof that Apple _didn’t_ update the Mac Pro for the last few years? Is this the universe where Apple kept the Mac Pro updated? Because I was sure we all agreed that the Mac Pro hasn’t seen a redesign since 2013!!

  6. I wanna point out 3 other important things on this matter.

    1 – Pro Audio
    Avid is just as bad as Apple with updates and listening to their customers needs. So I have to hold 2 pro systems in our recording studio. A HD3 and HDX2. The HD3 lives in the cheese grater mac pro tower and works fine, just out of date plugs and 32 bit. The 2013 Mac Pro ($7,000) was over priced, lacks storage and now I need to host 2 HDX cards inside a chassis system thru Thunderbolt. This is now a pain in the ass. A $7,000 system can’t hold $15,000 in audio cards, so I need to purchase another $800 box. The $7,000 system can’t hold enough storage, so I need to buy another $1,000+ box to accomplish storage. We can’t even get a decent amount of storage for a PRO machine? Pro aren’t saving pictures of their family on them, we are making professional music and video files; which eat a TON of storage space. And how can you blame the audio industry, when Apple hasn’t even implemented Thunderbolt 3 into their own “pro” machine? I have to blame Apple for this mess. My friends in Chicago, Nashville, LA and NY are all pissed off over Apple’s lazy approach to this. Not only does it slow down developers in the audio field, it also slows down creators as well. A simple solution = allocate 100-1,000 employees to nothing my PRO machines. Interact with users. Learn from them. They will give you answers to the quiz. Build a NEW device, that is updated every year (Jan).

    2 – Video/Graphic – Adobe
    Apple should have not purchased beats (which was a waste of money), they should have acquired Adobe and fixed that company as well. Again, works with your content creators. Pro users need powerful graphical cards for video and graphic needs. Owning Adobe would have helped Apple know what they need to build and improve upon itself.

    3 – Dongles – My travel MacBook Pro is a terrible. Such a HUGE pain to have to make sure I bring every dongle known to man with me when I travel because Apple couldn’t add some basic I/O that PRO users NEED. Again, just another one of many examples of bad decision making at Apple. Save the nifty 1 plug and simplicity for the consumer side. The pro sides doesn’t care of cute and simplicity.. we need and want productivity.. and plugging 5 dongles to a “pro” machine creates the reality that this is far from a “pro” machine.. in fact, it is more like amateur hour in the R&D of it. Want to create a New I/O???? EVOLVE it… again.. another failure under Tim’s leadership…

    SO disappointed

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