Greenpeace slams Daisy, Apple’s new iPhone recycling robot

“Apple is out with its 2018 Environmental Responsibility Report,” Mark Sullivan reports for Fast Company, “and in it is news of a new iPhone disassembly robot named Daisy that can rip apart 200 iPhones in an hour to get to the reusable and recyclable parts. (Daisy is an upgraded version of Apple’s first such robot, 2016’s Liam.)”

“Greenpeace quickly released a statement saying, in effect, that Apple should focus its green energies on making iPhones more repairable in the first place, so that they last longer and don’t show up in landfills quite so soon,” Sullivan reports. “Greenpeace senior analyst Gary Cook wrote: ‘Rather than another recycling robot, what is most needed from Apple is an indication that the company is embracing one of its greatest opportunities to reduce its environmental impact: repairable and upgradeable product design. This would keep its devices in use far longer, delaying the day when they’d need to be disassembled by Daisy.'”

Daisy, Apple’s latest innovation in material recovery, can disassemble nine different iPhone models to recover valuable materials that traditional recyclers cannot.
Daisy, Apple’s latest innovation in material recovery, can disassemble nine different iPhone models to recover valuable materials that traditional recyclers cannot.

Sullivan reports, “Cook cited the three- to four-week wait times for iPhone battery replacements at Apple retail stores earlier this year as proof that customers want to repair rather than replace their iThings.”

Read more in the full article here.

MacDailyNews Take: Disingenuous. We all know why iPhone battery replacement appointments are overbooked. So Greenpeace’s “proof” is no proof at all.

Proof that people don’t want even more repairability than Apple already offers: 1.3+ billion iOS devices sold to date and counting.

Apple adds Earth Day donations to trade-in and recycling program; reveals new iPhone recycling robot named ‘Daisy’ – April 19, 2018
iPhone X has less environmental impact than any other Apple product – September 29, 2017
Greenpeace: Apple again the world’s most environmentally friendly tech company – January 10, 2017
Greenpeace: Apple is tech’s greenest – May 15, 2015
Greenpeace: Apple leading the way in creating a greener, more sustainable internet – April 2, 2014
Greenpeace praises Apple for reducing use of conflict minerals
– February 13, 2014


  1. One of the reasons I can afford a new iPhone every year is because of their great resale value…Like others have said I’ll bet iPhones get handed down time and time again because if well taken care of, can last for years…instead of the bottom of your junk drawer where even I have a couple of of way old (i.e…Motorola’s StarTac) laying around in my junk drawer..

  2. Imagine that – an organization of sassypants who want to dictate what people can and can’t do whose relevance is declining wants to tell the biggest company in the world how to build the most profitable device in the history of man. Yeah, makes sense. Greenpeace is about as worthy as Siri. Wish they’d just float around on their little boats and STFU.

  3. I got the new battery after patiently waiting a few weeks. And to make things even sweeter, Apple replaced the screen free of charge because they broke connector. My phone works like new. No other company in consumer electronics does what Apple does AND cares about recycling. Greenpeace, as usual, has gone overboard. I get it, its their mission to go overboard, but picking on Apple just makes them look overly idealistic – and I am so pro save the planet.

  4. Greenpeace always rated HP higher on ecology issues based on what They Promised to do in the future and less to Apple who was actually doing it now. HP contributes $$ to Greenpeace Apple does not. A Clue maybe.

  5. Now that I know GreenPeace is offended by this recycling program, I’m going to throw my next, obsolete phone into the trash.
    You can thank GreenPeace for my next phone entering a landfill, and not be recycled.

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