Apple needs to stop promising new products and start delivering them

“At WWDC last year, Apple introduced AirPlay 2, a new wireless protocol that allows users to beam audio to multiple rooms, control speakers through the Home app, and use the Apple TV as a hub for music streaming. Apple partnered with some 14 speaker makers including Bose, Bang & Olufsen, and Denon to bring AirPlay 2 support to a whole new crop of devices, and a developer API even promised third-party streaming apps ‘could all get in on the multi-room audio fun,'” Michael Simon writes for Macworld. “Ten months later, we’re still waiting for it.”

“The same goes for Messages on iCloud. An overdue feature that was set to finally debut in iOS 11, it too has been delayed several times, with a release now primed for iOS 11.4,” Simon writes. “AirPlay 2 and Messages on iCloud are just two of the recent major products and features Apple has been forced to delay: Apple Pay Cash didn’t arrive until the iOS 11.2, several months after iOS 11 launched; HomePod was delayed from December to February and shipped without stereo sound, one of its marquee features; AirPower has yet to get a price or shipping date despite being unveiled seven months ago; AirPods were delayed from October 2016 to December 2016 and have seen stock shortages ever since.”

Simon writes, “And now Apple tells us that the new modular Mac Pro, which it teased in an uncharacteristic press briefing a year ago, won’t be shipping for 12, possibly 18 months.”

Read more in the full article here.

MacDailyNews Take: “Apple needs to stop promising new products and start delivering them.” Gee, ya think?

At WWDC 2018, Apple CEO Cook will take the stage to announce the Apple Transporter, the world’s first teleportation machine, “coming real soon now.”

Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015


  1. Wrote TheMacAdvocate for several years and it pains me to agree. Apple needs to shift its release horizon to make it less about responding to competitors’ products and more about pushing its own.

  2. Appointing an accountant as CEO will always destroy a company.

    It happens faster if they put a designer in charge of engineering: form over function produces pretty devices which don’t work so well.

    Saying you can run a billion dollar business on an iPad just proves you don’t have to type your own correspondence. I note that it is still impossible to,prepare a business report with text in portrait and landscape charts or tables in Pages. It used to be possible, but they dumbed down Pages to make it work on the web and iOS (which still can’t print to a laser printer).

    And Mr Ives obviously doesn’t type either, else Apple’s notebooks would have proper keyboards.

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