Apple: No new Mac Pro until 2019

“A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was,” Matthew Panzarino reports for TechCrunch.I joined a round-table discussion with Apple SVPs and a handful of reporters to get the skinny on what was taking so long.”

“Now, a year later, I was invited back to Apple to talk to the people most responsible for shepherding the renewed pro product strategy,” Panzarino reports. “John Ternus, vice president of Hardware Engineering, Tom Boger, senior director of Mac Hardware Product Marketing, Jud Coplan, director of Video Apps Product Marketing and Xander Soren, director of Music Apps Product Marketing.”

“After an initial recap in what they’d done over the past year, including MacBooks and the iMac Pro, I was given the day’s first piece of news: the long-awaited Mac Pro update will not arrive before 2019,” Panzarino reports. “‘We want to be transparent and communicate openly with our pro community, so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.’ …I wouldn’t expect to see any more info about Mac Pro at WWDC in June. Maybe Apple will surprise on that front, but I think for anything further about Mac Pro we’re going to have to wait for next year.”

Read more in the full article here.

MacDailyNews Take: Par for the course at Tim Cook’s unfocused, lackadaisical, mismanaged, confused, rudderless and, in this case for sure, utterly laughable and disappointing Apple.

SEE ALSO:
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

140 Comments

        1. Also tossing this in here so it’s up top.

          There is absolutely no excuse for the next Mac Pro to be delayed until sometime in 2019. The way the various articles I’ve read report it, Apple is not even stating *when* in 2019 the next Mac Pro will ship. Apple’s schedule might have it shipping in limited quantities isn December 2019 with full production and deliveries in 2020.

          We all remember that Apple stated last year that they had already been working on a new Mac Pro design at the time of their meeting with the press. Let’s say that they started 2 January 2017. It does NOT take two to three years to design a new computer these days. It just does NOT.

          The next Mac Pro will use Intel chips. It will use PCIe. It will use USB. It will use ThunderBolt. It will use ECC RAM. It might use 3D Xpoint. It will have standard interfaces for AMD or Nvidia GPUs. It will be based upon macOS and the standard Apple applications that come with macOS. Easily 95% of the next Mac Pro will be based upon things Apple has known since 2 January 2017 or at least mid 2017.

          People over the design and development of the next Mac Pro should be fired.

          And, with regard to that TechCrunch article, what it really describes is an elaborate case of paralysis by analysis. Apple claims to be spending so much time talking with and working with and hiring a subset of users that have typically used a Mac Pro in the past that Apple has not yet begun to really design the next Mac Pro. At this rate, we’ll be very lucky if the next Mac Pro DOES ship by 31 December 2019.

          It is more and more looking like by the time the next Mac Pro ships it will sell out rapidly to a tiny base of users that have been hanging on to Macs. Then its sales will die off to virtually nothing because everyone other than the hard core will have moved on to other hardware & software. Because of that it will become a self fulfilling prophecy — there’s no big user base so it’s good we haven’t done a new Mac Pro every year or so thus we’ll just kill it all together.

          If the next Mac Pro does not ship until late 2019 it might be the last Mac Pro ever.

      1. Actually, after reading the article, I’m quite a.bit more hopeful.
        Just wish they would have started this process 3 years ago.

        FYI, it sounds like they have been through the same gut wrenching discovery with Apple Education—the realization that their strategy was miles off course.

    1. Apple should just slash the prices on the current Mac Pro and rebrand it the new Mac mini. That would keep everyone happy until the new Mac Pro is released next year.

  1. What a joke! Six years between updates for Pros is unbelievable. Glad I’m not a pro user.

    I guess Tim and Co. really do believe everyone should just use iPads for everything.

    Try as I might, I barely use my iPad Air 1. It’s so much easier to grab my MBP and not have to fight the limitations.

  2. Ya know…. I was thinking that if they’re not going to have anything by WWDC that they need to just say so now. 🙂 And here we are!

    For anyone… ANYONE that thinks Apple is not solidly in PostPC land, here is likely your last big sign across your forehead to wake up and just move on to something better for you. Next year, if you’re still complaining about “Been waiting for 7 Years”, that really says more about you than about Apple.

    Boy, these PostPC discussions just got a LOT easier 😀 Oh, and Mac mini is not going to happen. On the desktop, it’s either iMac or noMac.

    1. I believe Apple could come up with an “Apple Frame” (that they don’t actually expect to update over 5 years or so) that you can plug in your own components into after you’ve outgrown what Apple offers in their configurations. No more needless yearly updates (most pro’s don’t update yearly anyway, they only update every 3-4 years). That allows them the least amount of R&D that would still allow them to make back those costs over the lifetime of the Frame.

      Oh, and looking at the iMac Pro, it’s conceivable that Apple could START Frame prices at the top end of the iMac Pro… (because if you’re a Pro, and the iMac Pro’s top configuration isn’t enough power, why would you offer a LOWER powered Frame as an entry option?) so, let’s say $15,000. Then, just price up from there, to the stratosphere!

    2. Yes, once again you are wrong again. “PostPC land” DOES NOT MEAN THE END MACS. No one at Apple has said that. That is your clueless interpretation, nothing more.

      “Been waiting for 7 Years”, that really says more about you than about Apple.”

      Wrong again. Waiting seven years for Apple to fulfill a promise and commitment says MORE about Apple. YOU are too easy …

    3. What are you going on about? Did you not read the article?

      They created a group dedicated to “Pro” Mac users, they just released the iMac Pro AND they are working a new Mac Pro. That doesn’t sound like a company that is “solidly in PostPC land”. Sounds like a company that screwed up and are trying to get things right again.

      And before we go blaming Tim Cook, the current Mac Pro was more than likely given the go ahead by Steve Jobs. I mean they built an entire factory for producing just that computer – it was years in the making.

      Tim Cook was left to figure out how to reasonably upgrade the damned thing. They probably spent a couple of years doing that before throwing in the towel.

  3. They’re only saying 2019, so it will be toward the end on 2019 to beginning of 2020 before it ships. Apple needs to split the company, Consumer products, software and computers. None of this is funny.

    1. So early in 2017 they said 2018 and everyone was like WTF? Why so long? Now it’s not 2018, it’s 2019. And like you said, probably late 2019. Can we start calling Apple beleaguered again?

      1. False. Apple NEVER said that the new Mac Pro was arriving in 2018. All Schiller said was that it wasn’t arriving in 2017 and that Apple was serious about the project. The 2018 arrival was paraded by a bunch of 3rd rate over-zealous bloggers who don’t know how to interpret what they read.

        Go look back at the interview where Phil Schiller first mentions the new Mac Pro. You won’t find anywhere that he mentions 2018 as a launch time frame. That’s BS

        1. Correct. From Daring Fireball:
          “These next-gen Mac Pros and pro displays “will not ship this year”. (I hope that means “next year”, but all Apple said was “not this year”.)”

        2. So it’s “sucks” or “sucks a little more”. What’s the point? Pro users that want OSX are Apple’s hostage. And Windows is a viable alternative, with multiple vendors and available upgradable configurations.

          OSX now has too much “Apple Baggage”, that’s a shame.

        3. Ok. Apple didn’t say 2018. Got it. But Apple clearly does NOT understand it’s customer base. All the pros (myself included) wanted was an updated workhorse machine along the lines of the cheese grater Mac Pro; not something “magical” that would take 2+ years to create. And believe me, after waiting that long, the new Mac Pro better be some super amazing magical piece of hardware to justify this ridiculous delay.

  4. They’re only saying 2019, so it will be toward the end on 2019 to beginning of 2020 before it ships. Apple needs to split the company, Consumer products, software and computers. None of this is funny.

  5. So 2 years from when they said they were going to make a new Mac Pro. Geez. They could have spiffied up the cheese grater and put something out 6 months ago that would have pleased a LOT of pros. Instead, a 2 year wait. Does Apple even know what it is doing anymore?

    1. “They could have spiffied up the cheese grater”. They wouldn’t have had to even spiff it up. Most of us are adults who need things to work well as opposed to being silly hipster styling statements.

      In fact, seeing it come out in the same case as old would have been a reassuring sign that adults might be back in charge.

      Too much to ask for, I know. LONG LIVE MAC TRUCKS!

    2. Some? That would have SURELY pleased all 233 Pro’s that see the iMac as “not enough”. Thing is, the tooling packaging and shipping is not worth it for only 233 computers. Well, not if profit is the goal. And it is.

  6. Makes me think more than ever the G5-sized box will contain 10-50 nano/micro/mini (whatever) blades with the new A13 chip(s) inside each.

    What other technology requires this delay? They aren’t waiting on Intel. Some new I/O? Storage? What, they need another year to design a new box (lol)? It has to be the new chip and it has to be a rack for blades housing the new chip.

      1. You know, I think I get your point and it’s interesting. If they make a hardware “ecosystem” where all the parts are authenticated and connected via a fast interconnect, it will make some really special things possible. And, it’s precisely the sort of “Modular” that would NOT satisfy the current pro’s that are looking for expandability. BUT, it’s the kind of modular that would make a large section of that population “settle” for it.

    1. The introduction has to include all of what you say and more. This should include all pro software that is native and from 3rd parties at the get go to quell all of the clamoring, agonizing, and comiserating which is giving Apple a bad, but perhaps a deserved, rep.

  7. really?
    do they really need another year to design the dam computer case?
    it must be some secret road map.

    they should just sell the old cheeze grater mac pro

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