Expect a huge performance boost from Apple’s forthcoming A12 SoC

“Later this year, Apple is expected to launch a trio of new iPhones,” Ashraf Eassa writes for The Motley Fool. “These devices are expected to come equipped with a new applications processor that’s likely to be called the A12 (along with a suffix similar to ‘Fusion’ or ‘Bionic’).”

“Being free from the shackles of the standard-size iPhone should allow Apple to dramatically increase the peak power consumption of the A12 chip, which should mean substantially better peak performance,” Eassa writes. “That increased power budget, coupled with the natural performance and efficiency improvements that Apple should get from the updated chip design and improved chip manufacturing technology, could mean a huge performance boost for this year’s iPhone models compare to the 2017 models.”

“Since the upcoming crop of iPhone models will all have substantially larger batteries than the standard iPhone models did in prior years, I expect that all new iPhones will be far more resistant to performance throttling over time due to battery capacity degradation — even if Apple increases the peak current draw of its future A-series processors,” Eassa writes. “This could save Apple from facing the public relations nightmare that it did with the iPhone 6-series and iPhone 6s-series devices.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in December 2015:

We know Apple thinks thinness sets iPhone apart from all other so-called smartphones (actually, it’s the operating system, the software and the ecosystem), but the iPhone 6/Plus and iPhone 6s/Plus are simply too thin to house their camera assembly… [and] iPhone 6 and 6s have battery life issues for heavy iPhone users… The law of diminishing returns can also be applied to industrial design. Apple’s eternal quest for thinness eventually runs into issues such as bulging camera assemblies, battery capacity, strength (breakability), etc. – is Apple’s quest for thinness now bordering on the quixotic?

SEE ALSO:
Batterygate: Dozens of iPhone throttling lawsuits filed against Apple look set for consolidation – February 27, 2018
Apple now faces more than 60 class action lawsuits over iPhone batterygate – February 26, 2018
Getting a new iPhone battery is often a frustrating, weeks-long process – February 20, 2018
Apple tells U.S. Senate company may offer rebates for battery purchases amid iPhone blowback – February 6, 2018
Apple previews iOS 11.3 with new battery health features, ability to turn processor throttling on and off, and more – January 24, 2018
Tim Cook: ‘Maybe we should have been clearer’ over throttling iPhones with aging batteries – January 18, 2018
China consumer group seeks answers from Apple over batterygate – January 16, 2018
South Korean consumer group considering criminal case against Apple over iPhone batterygate – January 11, 2018
Republican Senator John Thune, Chair of the U.S. Commerce Committee, has some questions for Apple over throttling old iPhones – January 10, 2018
French prosecutor launches probe into Apple planned obsolescence – January 8, 2018
Apple’s design decisions and iPhone batteries – January 8, 2018
Apple now faces over two dozen lawsuits for ‘purposefully’ or ‘secretly’ slowing down older iPhones – January 5, 2018
Why aging batteries don’t slow down Android phones like Apple iPhones – January 5, 2018
Apple’s $29 replacement batteries expected to hurt new iPhone sales – January 4, 2018
How to see if Apple’s throttling your iPhone – January 4, 2018
Analyst: Apple’s ‘batterygate’ solution may mean 16 million fewer iPhones sold this year – January 3, 2018
An Apple conspiracy theory blooms – January 2, 2018
Apple clarifies policy on $29 battery replacements: All iPhone 6 and later devices are eligible – January 2, 2018
Australian lawyers to launch largest-ever class action against Apple over iPhone ‘batterygate’ – December 29, 2017
The most annoying things about Apple’s iPhone ‘batterygate’ apology – December 29, 2017
iFixit discounts iPhone battery replacement kits as Apple cuts prices, apologizes for the confusion – December 29, 2017
15 class action lawsuits filed against Apple for throttling iPhones with aging batteries – December 29, 2017
Apple apologizes for poor communication about iPhone batteries and performance; slashes battery replacement cost from $79 to $29 – December 28, 2017
No, Apple’s throttling of iPhones with aging batteries is not planned obsolescence – December 28, 2017
Apple execs face jail in France after lawsuit over slowing down iPhones – December 28, 2017
Korea seeks explanation from Apple for slowing down devices without warning – December 28, 2017
Apple now facing 8 lawsuits over throttling processors in iPhones with aging batteries – December 27, 2017
Apple tarnished their brand with clandestine iPhone battery management and processor throttling – December 27, 2017
Should Apple replace aging iPhone batteries for free instead of throttling processor speed? – December 21, 2017
Apple confirms iPhones with older batteries will take hits in performance – December 20, 2017
iPhone performance and battery age – December 18, 2017
Apple met with Chinese regulators to discuss iPhone 6s unexpected shutdowns – February 10, 2017
Rumor: Apple may extend iPhone 6s battery replacement program to iPhone 6 – January 17, 2017
A message from Apple about 
iPhone and unexpected shutdowns – December 2, 2016
Apple offers free battery replacement for ‘very small number’ of iPhone 6s units with unexpected shutdown issue – November 21, 2016

12 Comments

    1. Performance improvements are never boring.

      Unfortunately Apple has zero intention of letting loose all the horsepower and putting in a kickass big battery to power the bad boy all day. No, Jony will want it 0.5 mm thinner and the beancounters will choose cheap batteries and the same doofuses who brought you the headphone dongle and ugly notch will next take out another feature so they can do something truly stupid like an always on emoji banner. This is the Cook Apple, the guys who can’t design a Mac that keeps up with PCs.

  1. I would gladly have the back flushed up with the camera bulge, if they used the extra volume for greater battery capacity. The additional thickness and weight would not bother me at all, and I’d imagine it would add considerable run time as well.

  2. I completely agree with MDNs take on the thinness issue.

    Look, I love my new MacBook Pro 2016 15” model…it looks and feels really beautiful; however, the battery life on it sucks so badly.

    I don’t even get 3 hours of battery life when I’m on the road with nothing running except Logic Pro X. I have my screen brightness turned way down and no other apps opened. I’ll gladly trade the thinness for some extra battery juice. It’s “too” thin for a real Pro user. I have to constantly make sure I have my power cable with me.

    1. 3 hours?
      Brand new it is rated at 10 hours of wireless web browsing.
      Either your battery has been fully depleted and recharged every day of the week since you bought it, 485 cycles, or something is wrong.

      I have a 2012 MBP 15″ and only have 340 cycles on it’s battery. I get about 4-5 hours for a 5 year old battery. Not bad for it’s age.

      1. That’s my point exactly….I had a 2010 15” MacBook Pro and with it USED up until 2016, I got about 3 hours of battery life on it when running Logic Pro X after 5+ years.

        I thought for sure the battery life on my 2016 would give me tons of life since Apple claimed it was a 10 hour battery life.

        Yah, it’s 10 hours if I do iPad type stuff on it…surfing the net and watching movies etc:/

        I wanted to use MacBook Pro for, you know, Pro work….

        Thanks a lot Apple

  3. I am a vote for thinner and lighter. The only knock I have against the current iPhone X is that it is too thick and too heavy. Should be no thicker and heavier than an iPhone 7.

  4. Wishful thinking. Ive’s Apple will choose thin and slim (goodness knows why) instead of you know, something actually useful… like more better life.

    Sigh.

Leave a Reply to ARS Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.