Apple will sell hundreds of millions of iPhone upgrades over the next 18 months

“Who said Apple’s iPhone is in trouble?” Don Reisinger asks for Fortune.

MacDailyNews Take: That would be Nikkei, in their annual AAPL manipulation bullshit dump.

Reisinger writes, “Fresh off a year-over-year decline in iPhone shipments last quarter…”

MacDailyNews Take: Lie of omission. It’s only a “decline” when you compare this year’s 13-week quarter with last year’s 14-week quarter. Looking at the directly-comparable weekly data, iPhone shipments increased year-over-year. As even most simpletons can grasp.

“…hundreds of millions of iPhone owners could update to new models in the next 18 months, according to GBH Insights analyst Daniel Ives,” Reisinger writes. “In a note to investors, Ives predicts that approximately 350 million iPhones ‘are in the window of opportunity to upgrade.’ And Ives believes customers are simply deciding now which iPhone they want to buy.”

Reisinger then slings the bullshit once again for good measure:

Questions have arisen of late over just how well the iPhone is performing after reports have surfaced saying Apple will stop production on the iPhone X it released late last year due to disappointing demand. Apple also revealed in a first fiscal quarter earnings release earlier this month that iPhone sales slipped 1% year over year. The decline, which occurred during the busy holiday shopping season, came despite iPhone revenue jumping 13% on higher average selling prices.

MacDailyNews Take: Again, these oh-so-pressing “questions” were based on one of Nikkei‘s now-annual FUDfests which took a supplier data point and extrapolated it into “bad news” for Apple. iPhone sales did not slip YOY, when you actually compare YOY. Don is either lying and/or is too ignorant about Apple to be writing about the company in any capacity whatsoever. Fortune should hire reporters who understand what they’re writing about.

iPhone X was the best-selling smartphone in the world in the December quarter according to Canalys, and it has been our top selling phone every week since it launched. iPhone 8 and iPhone 8 Plus rounded out the top three iPhones in the quarter. In fact, revenue for our newly launched iPhones was the highest of any lineup in our history, driving total Apple revenue above our guidance range… The iPhone X was the most popular and that’s particularly noteworthy given that we didn’t start shipping until early November, and we’re constrained for a while. The team did a great job of getting into supply demand balance there in December. But since the launch of iPhone X, it has been the most popular iPhone every week, every week sales. And that is even through today, actually through January… We feel fantastic, particularly as it pertains to iPhone X. — Apple CEO Tim Cook, February 1, 2018

“Ives went one step further,” Reisinger writes. “He said that the predicted iPhone success, coupled with the continued growth in Apple’s Services business, which includes App Store and Apple Music, should help to propel the company’s share price to ‘the $200 range’ in the next three to six months. He also believes Apple will hit $1 trillion in market cap in relatively short order.”

Read more in the full article here.

MacDailyNews Take: Hello, trillion dollar market cap!

Nikkei again claims ‘weak demand’ for iPhone X despite much evidence to the contrary – February 20, 2018
iPhone X drives smartphone revenue dominance; Apple made more money in Q417 than the rest of the smartphone makers combined – February 16, 2018
Apple iPhone took more than half of worldwide smartphone revenue share in Q417, a new record – February 15, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Canalys: Apple shipped 29 million iPhone X units in Q4 2017; world’s best-selling smartphone over the holiday season – January 23, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


  1. SEC rules prevent a rebuttal from Apple, so the so-called analysts purvey half truths and outright lies, this hurts a lot of small investors who have zero recourse.

  2. Kuo was the one that started the iPhone X “to be discontinued” rumor back in December “because of low sales”.

    SEC rules do not apply to offshore statements. Kuo is the one getting away with bullshit.

  3. “Fortune should hire reporters who understand what they’re writing about.”

    All publications, whether print or online, should employ “reporters” that can read (and understand) income statements AND balance sheets. Unfortunately none do.

    1. We live in an era where CEOs don’t even understand balance sheets, thanks to magic accounting. Just ask Branson, or Trump. Cheerleaders get lots of credit but they don’t understand the financial details any better than the typical journalist. MDN doesn’t show any impressive knowledge of accounting either, in case you haven’t noticed. In the upside down MDN world, Apple is overtaxed, America became a 3rd world country on January 20, 2009, Mexico will pay for Trump’s desert landscaping project, and massive national debt is good as long as Mnuchin says that future growth will magically solve all problems.

      Meanwhile in the real world, Apple growth is positive but slowing as any large corporation experiences. US growth is positive but also less than when the baby boom offered lots of young workers. Major economic fundamentals haven’t flip flopped with each change of white house inhabitant like the political trolls here want to tell you.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.