Apple is getting very, very serious about enterprise IT

“Late one Friday when no one was looking, Apple quietly updated the business support section of its website, Apple at Work,” Jonny Evans writes for Computerworld. “The move wasn’t widely advertised, but it reflects the growing importance the company places in the enterprise markets.”

“It wasn’t long ago that saying Apple products have a place in enterprise IT would open you to acres of ridicule,” Evans writes. “That’s not the case today, as Apple becomes an essential item in every enterprise tool kit. IBM calls Apple ‘pervasive in the enterprise,’ while Jamf CEO Dean Hager notes that his own internal company research suggests 75% of enterprise users would choose a Mac for their next computer if given the choice.”

Evans writes, “The newly-updated Apple at Work site provides new chunks of data, interesting videos, fresh insights from business leaders and a great deal of help and advice designed to help enterprise users apply these technologies across their industries.”

Read more in the full article here.

MacDailyNews Take: Smart companies equip their employees with Apple products.

Note: Today is Martin Luther King Day in the U.S. and the markets are closed. As such, we will have limited posting today.

Mac sales jump highlights purchasing pattern change; ‘great traction in the enterprise market’ seen – November 7, 2017
General Electric to offer Apple Macs to 330,000 employees as company standardizes on iOS for mobile – October 23, 2017
Enterprise use of Apple Macs primed to expand ‘exponentially’ – September 6, 2017
Microsoft’s Windows is doomed – September 1, 2017
Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace – December 7, 2009
Steve Jobs: ‘Apple’s goal is to stand at the intersection of technology and the humanities’ – October 18, 2005
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005


  1. Yet Apple is trying to slowly kill the Mac! I would say the opposite is happening! Apple may be gaining with iPhones and iPads, but certainly not the Mac that I am aware of. Apple is trying to kill it.

  2. If Wall Street doesn’t recognize Apple’s foray into IT, then it isn’t happening. I think Apple’s only concern is selling more iPhones and iPads to corporate users and that’s about it. Apple probably doesn’t make enough profits from corporations to be worthwhile. It’s a lot easier to fool consumers into spending more money, but not so easy to fool professional bean-counters, especially when it comes to low-bidding.

    1. You’re wrong and you know it. Apple IS the Mac. They’ve taken a slight, golden, detour by infusing the Mac OS into palm-sized devices, incidentally creating an explosive new industry we now call mobile computing. The detour ended recently with their announcements of the iMac Pro and the forthcoming Mac Pro. What’s more, their foray into miniaturisation, which yielded the phenomenal A-series CPUs, has befogged and befuddled industry observers, who never had any imagination to begin with and still can’t accept that Apple could do it again and again. They are such sad, conscribed little men, that could never credit Jobs, or Tesla or Edison, with the godlike insights they obviously possess.

  3. Apple still has one major roadblock between it and Enterprise IT: their own hubris.

    Apple doesn’t really believe in “the only wrong answer is the answer that doesn’t work” – they believe that THEIR answer is the only right answer. This is well-exemplified by Apple’s approach to two-factor authentication – if you’re not using another Apple device, two-factor doesn’t exist, never mind that every single person in your workforce has a smart card token, and that every computer, including Macs, has a smart card reader.

    There is NO ability, beyond what is provided by third parties, to use alternate methods of two-factor authentication, and some functions – notably data-at-rest protection, known in the Apple world as FileVault – SPECIFICALLY excludes any protection but username/password, a method which is prohibited by any organization which actually takes security seriously.

    I sincerely hope that Apple wakes up and smells the coffee; the superiority of their platform will only let them slide so far.

  4. Is this an April fools posting?

    Seriously, I have used Macs in our small business for over 25 years. Remember fondly have our computers network over telephone lines in our office before it was even a consideration for Windows.

    Maintaining our Macs and our Mac servers has gotten harder over the past five years. “It Just Works” is no longer an accurate slogan.

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