Alexa is killing Siri at CES 2018, and HomePod, if it ever ships, isn’t going to make a difference

“While you’ll find iOS accessories and iPhone X cases if you’re looking for them, the news coming out of CES floor is dominated by smart home gadgets and connectivity,” Michael Simon writes or Macworld. “From showers to speakers and everything in between, CES is all about making the dumb things in your home smart. And more often than not, Alexa is the way you’ll control them.”

“Amazon’s early bet on the smart home has paid off in a big way, and its full-on press with its family of Alexa-powered devices has created a platform dedicated to controlling the gadgets around our home,” Simon writes. “And no matter how much better the audio from the HomePod sounds than an Echo, it won’t do much to close the gap.”

“When Siri launched in beta form back in 2011, our reactions were, as Scott Forestall put it at the time, ‘it blows me away,'” Simon writes. “Seven years later, that vision is nearly here, except it’s not Siri that’s doing the answering, it’s Alexa. Unless I’m doing something directly on my iPhone such as setting an alarm or playing a song, I’m asking my Echo instead of Siri. When I was setting up my smart home, I tried Siri and Google Assistant along with Alexa, and Amazon’s solution was the far superior one…”

Read more in the full article here.

MacDailyNews Take: If Apple truly gets outflanked by Amazon in IoT and home automation, history will not be kind to Apple CEO Tim Cook.

Now, listen, when it finally ships, HomePod will take the high end of the smart speaker market, however large or small that may be. Its seamless integration into the Apple ecosystem will make it the go-to smart speaker for the very best customers – those with strong, coveted demographics (disposable income and the proven will to spend it). We’ll see if Apple can establish a beachhead and move down into the mid-market with Siri devices going forward. However, doing so would require some timeliness on Apple’s part which has not proven to be among the company’s strong points in recent years.

Yes, we’ve been writing about Siri, Alexa, Apple, Amazon, Tim Cook, Jeff Bezos, Echo and echoes of Echo for years. A compendium for your perusal:

Apple CEO Tim Cook
Apple CEO Tim Cook
Something along the lines of Amazon Echo is what Apple should have done if run by competent, forward-thinking management. When Apple finally does do their version of Amazon Echo (and they will get around to doing such a product eventually) they will rightly be called a follower. The company had all of the ingredients to make their own Echo before Amazon, except for the vision, it seems.MacDailyNews, March 29, 2016

As for the HomePod delay into 2018, missing this Christmas, [Apple SVP] Schiller said: “We feel bad we aren’t able to deliver Homepod for the holidays. We’re going to take the time to do it right and make sure it’s great when it comes out. We need more time to make it right.”

You know what? A company with $250+ billion liquid should be able to get the job done right and on time, especially for a product they announced in June. It’s a speaker, not a rocket ship, Phil. Lame marketing pablum doesn’t cover ineptitude. The time to do it right and make sure it’s great was all of the time before October when it should have been shipping at the latest.

There’s nothing like digging yourself an unnecessary hole two years late, huh, Phil? No wonder you feel bad. You ought to be mad.MacDailyNews, December 8, 2017

Why is Apple so late to the smart speaker market? Visionary CEO vs. caretaker CEO, that’s why.

“Oh, but Tim Cook has made Apple the world’s richest company! The stock price is near record highs!” some might say. And that’s true enough.

Others might say, “Let’s be honest, Steve Ballmer could’ve generated the same kind of money running Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, had enough Apple Pencils and Smart Keyboards on hand for the iPad Pro launch, enough AirPods at launch, etc. Even Monkey Boy would have had an Amazon Echo knockoff on the market for Christmas 2016, at the latest, too. Not missing Christmas 2017. Deny it if you must, but you know it’s true.”

Listen, Tim Cook has some very admirable qualities. For just one example, his stance on privacy is important and unparalleled. We’re not sure we’d have such privacy with any other CEO this side of Edward Snowden. (Of course, Cook’s ability to make that a selling point is in question as the near total lack of privacy doesn’t seem to dissuade literally billions of people from surrendering it daily to FaceBook and Google.) His commitment to clean, renewable energy is another.

Still, after this latest delay, missing Christmas with HomePod, thereby ensuring millions more Amazon Echo and Google Home units find their way under Christmas trees this year and all of the ancillary negative offshoots of that (Spotify rather than Apple Music subscriptions, for example), we’re left wondering:

How much would Apple Inc. be worth today had a Jeff Bezos-type CEO taken over the reins instead?MacDailyNews, November 21, 2017

Missing one Christmas might not seem like a lot, but every user lost to another ecosystem is much, much more difficult to convert into a customer when you finally get your ass in gear and ship.

And, under the tree this year, there will be millions upon millions getting Amazon Echo and Google Home products and into their ecosystems*, not Apple’s.

*And other services, like Spotify instead of Apple Music, for one prominent example.

Apple really screwed the pooch on this one.

“Real artists ship.” – Steve JobsMacDailyNews, November 20, 2017

This wouldn’t have happened this way under Steve Jobs.

The HomePod’s internal code name ought to be “Clusterfsck,” but that’s already been taken by the Mac Pro.

Steve Jobs could see the whole picture and into the future. He would inherently know how to use Siri to tie together Wi-Fi connectivity, home automation, Bluetooth, Apple TV, sound reproduction, Apple Watch, iPhone, iPad, etc. and he’d direct his staff to work towards the goal(s) he defined. When you lose your visionary CEO and replace him with a caretaker CEO, this is the type of aimless, late, bureaucratic dithering that ensues.MacDailyNews, November 21, 2017

Luckily for Tim Cook, Steve Jobs left him a perpetual profit machine that can absorb pretty much any lackadaisical fsckatude that can be thrown into the spokes.

We can almost see the smiles of the Amazon Echo and Google Home execs from here. — MacDailyNews, November 17, 2017

There could be a psychological component to this that leads people use Alexa over Siri precisely because they know the Echo is there (it’s a physical object), but forget about Siri being everywhere, even on their wrists (because Siri is embedded inside devices that are “for other things” in the user’s mind (telling time, watching TV, computing, phone calls, etc.) and therefore “hidden” to the user. Hence, Siri gets forgotten and goes unused while people use Alexa…

Again: We believe people use Alexa because Amazon Echo is a physical manifestation of “her,” while forgetting about Siri even though she’s on their wrists at all times and/or in their iPhones and iPads because Siri is hidden inside objects whose primary function is something other than “personal assistant” in people’s minds (watch, TV, phone or tablet, as opposed to “Siri.”) Alexa is present thanks to the Amazon Echo. Siri is absent because she has no such counterpart; no physical manifestation.

Siri is a ghost. Alexa is that cool, fun, glowing tube right there on the counter.

Apple would do well to not discount the psychology behind why people use certain features, even though cold, hard logic tells them it’s a redundant and unnecessary product.

An “Apple Echo” device would sell in the millions of units per quarter and boost Siri usage immensely.MacDailyNews, June 15, 2016

Apple product delays have more than doubled under CEO Tim Cook – January 5, 2018
At Tim Cook’s Apple, Steve Jobs is long gone, and so is the ‘it just works’ ethos – December 19, 2017
Echo Dot was Amazon’s Black Friday – Cyber Monday bestseller as Apple’s delayed HomePod waits for 2018 release date – November 28, 2017
Apple’s late, delayed, limited HomePod is looking more and more like something I don’t want – November 27, 2017
Why Apple’s HomePod is three years behind Amazon’s Echo – November 21, 2017
Under ‘operations genius’ Tim Cook, product delays and other problems are no longer unusual for Apple – November 20, 2017
Apple delays HomePod release to early 2018 – November 17, 2017
Apple CEO Tim Cook: The ‘operations genius’ who never has enough products to sell at launch – October 23, 2017
Apple reveals HomePod smart home music speaker – June 5, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Apple is misplaying the hand Steve Jobs left them – November 30, 2016
Apple delays AirPod rollout – October 26, 2016
Apple delays release of watchOS 2 due to bug – September 16, 2015
Apple delays HomeKit launch until autumn – May 14, 2015
Apple delays production of 12.9-inch ‘iPad Pro’ in face of overwhelming iPhone 6/Plus demand – October 9, 2014
Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013


  1. Apple’s strength used to be first to market with a new technology, gain massive market share then lose a bunch of that to copiers.

    Coming from behind with a much more expensive solution is not Apple’s strengths.

    Apple has lost the home to Alexa and other home automation companies like Wink. Simply because people did’n’t want to wait that long for a solution that had less more expensive options. Am I going to dump 1000’s of dollars in home automation just to get Apple’s version and use Siri? Certainly not. Wisely Alexa is integrated with most systems already.

    There only hope is to integrate with other companies now. I love Siri, but she gets destroyed by Google on my phone, with better answers. I’d use google all the time but it can’t integrate with my phone functions.

    Tim Cook is destroying Apple on stab wound at a time. He’s too busy on his social causes. There used to be more to Apple then iphones.

  2. Whether true or not, it suggests a leadership which has become…

    fat, lazy, too-cool-for-work, too busy going to basketball games and acting up, uncaring, stupid, arrogant, lacking vision.

    I have to admit, it would be hard for me to keep an edge if I were making millions, everyone loved and admired me, everyone told me that I was so smart and made all the best products, etc. But that is what Apple has to do. They can take pride in their work but need to always feel they are behind the 8-ball and losing the game.

  3. Don’t be surprised if Apple calls Home Pod an insecure and unnecessary bit of gear, and Apple is moving on….to produce more and better talking turd emojis.

  4. Apple really needs to get their collective $h!t in gear in regards to Siri, AppleTV and the ‘smart home’. Here in Japan…. at Costco, on TV and other places ‘smart home’ speakers and so on are being pushed like crazy with no pushback from Apple to be seen. Even CarPlay seems to be ignored here….

  5. It won’t matter, I am sure the the HomePod hardware will be second to none, the sound quality will be great BUT Siri will still suck, I am sorry I am a Apple Fan Boy as they say but Siri does not get close to google or amazon

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