Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display

“iMac Pro, the most powerful Mac ever, is available starting today,” Christian Zibreg writes for iDownloadBlog. “In announcing the launch, Apple took an unusual step and wrote in the official press release that a redesigned Mac Pro and a high-end display are being worked on as we speak.”

Apple is working on a completely redesigned, next-generation Mac Pro architected for pro customers who need the highest performance, high-throughput system in a modular, upgradeable design, as well as a new high-end pro display. — Apple Inc., December 14, 2017

“The company provided no timeframe for the next Mac Pro,” Zibreg writes. “Apple first mentioned the next Mac Pro in April, saying its teams would architect the system in a modular fashion so that Apple could keep it fresh with regular improvements. ‘As part of doing a new Mac Pro — it is, by definition, a modular system—we will be doing a pro display as well,’ Phil Schiller, Apple’s marketing honcho, was quoted as saying at the time.”

Read more in the full article here.

MacDailyNews Take: It is important for Apple to have a state-of-the-art professional desktop at the top of the Macintosh line, regardless of unit sales or profits.

SEE ALSO:
Apple’s monstrously potent iMac Pro is for these professional computer users – December 14, 2017
How pros are already using Apple’s powerful iMac Pro – December 14, 2017
Apple’s iMac Pro, the most powerful Mac ever made, is now available starting at $4,999 – December 14, 2017

29 Comments

    1. I think it is clear that Apple had intentions of making the iMac Pro its top of the line desktop. That is until the uproar of a million professionals screaming “NO!” forced them to reconsider. It’s why this new Mac Pro is so late. Apple really didn’t think they needed this machine, and is way behind on the design and manufacturing curve. Don’t know when it will be here, but it is NOT vaporware.

      1. First, “That is until the uproar of a million professionals screaming “NO!” forced them to reconsider.” is blatantly wrong.

        A million professionals didn’t scream, “NO!”. We all looked at the 2013 Mac Pro and the rumored concepts of an iMac Pro and screamed, “NOT THIS!”

        Further, no one “forced” Apple to do anything. We’ve been trying to cajole Apple into doing the right thing and have it come out with a TRUE Mac Pro that we all can use.

      2. Sorry but this is the *very definition* of vaporware, where a company says they’re working on something but hasn’t yet delivered. The nuances and differences between Apple and Microsoft style vaporware aren’t important, the intent is to keep potential customers in the specific market from jumping ship.

        1. No, the VERY definition is a company SAYING they are working on something (with no intention to release it) just to keep the faithful from jumping ship.

          If Apple DOESN’T release a *true* Mac Pro, then you can call it “vaporware”.

            1. King Khan – Tell us, how much is Apple charging for this “vaporware” they’re “selling”?
              Do you even understand the words that are coming out of your mouth?
              Period.
              As if saying “Period.” means anything.
              Jeez.

            2. I’m with KK on this one — making vague statements on how their great product is coming, defining with negatives rather than assertions: “Not this year.” “Different from what we currently are selling”

              It’s advertising for a product that does not exist. Generating marketing hype and lots more for a product that is not.

  1. My hat off to Apple Management.
    They dropped the ball…. they Listened…they reassesed… and they are delivering !
    Nothing more important than having the most powerful computing platforms and the support of the highest end power user/pros to validate the brands superiority and technical prowess.

    1. True but you have to be an out of touch moron not to realize the ongoing importance of a true high end upgradeable workstation for pros, businesses and the scientific community. With Apple’s resources there’s simply no excuse to be late on anything, have regular upgrade cycles and also realize not every Mac can come in a sealed up box and have to be replaced more than necessary. (That’s actually wasteful.)

    2. Apple used to know what people wanted before the people were aware, now Apple needs a slap in the face just to get their attention. What you describe is a pathetic decline in management and innovation at Apple.

  2. What a way to sell a product: talk about a shortcoming that will be addressed in yet another pipeline Tim product.

    The iMac Pro is absurd. Thousands of dollars and nonupgradeable. It won’t sell well.

    The Surface Studio PC is awesome, but Windows sucks. That’s the future desktop.

    Apple gives us more of the same, and it just costs more and more.

  3. The modular Mac Pro should have three basic building blocks:

    1. CPU chassis with DIMM slots and M.2 slots

    2. PCI Express chassis (4-, 8-, N-slot versions) with 16-lane interface to CPU chassis

    3. Display

    1. I’d like to see them do like the Power Mac 9600 (1997 era). That sucker had 12 dimm slots for ram. Not to mention the best chassis design of all. Lay it on it’s side. Pop the entire side cover off. Then flip two finger locks and unhinge half the computer. Total access to the entire logic board and all the drives.
      Absolutely loved working on them. Ram upgrades in about 15 seconds.

        1. that was then

          nowadays it seems to me them boys is more interested in becoming the first trillion dollar company than anything else.

          seems like those at the top have lost their way – so certain that mobile was the future and the future was NOW!!!!

          and as a result they left more conventional computing solutions to languish, essentially walking away from what is still a huge market.

          carried away with the hubristic faith in the often correct, but not unfailingly so notion of “we know what people want before they do.”

          well, that worked for as long as it did because steve jobs was at the helm, but it doesn’t work so well now because he isn’t.

          the cheese grater was a masterpiece of design, in part, for the reasons cited above as well as it was a damn good looking machine. simple, clean and elegant and endlessly upgradeable.

          how hard is it to put together a suite of top of the line modular components and put it out the door ?

          not to put too fine a point on it, but what car would you rather drive ? a 1967 chevy malibu or a 2017 malibu. a ’68 mustang fastback or 2017 ?

          some designs are classic and have yet to be bettered, those cars and the cheese grater are pretty good examples

          all we are doing is waiting and waiting for some new alleged super solution (like the previous dead end Mac Pro trash can ?) that most likely will only be affordable to top echelon users – assuming the imac pro is any indication of where they are heading price wise.

          it appears to be an amazing machine, but why on earth not allow us to upgrade ram or processors as we see fit over time?.

          i guess because they make more profit by not allowing us to. it is not like they are going broke or operating on razor thin margins, they have more money than croesus ever dreamed of – how about a little bit of generosity ?make the company beloved for being accommodating, in addition to being respected.

          which i guess brings us back to their obsession of trillion dollar status. apple has never been shy about getting top dollar for their products, but they have pretty much been worth the extra cost because of the durability and ease of use,

          now things are starting to look like making more money is becoming more important than simply making insanely great products.

  4. They should have just kept making the cheese grater Mac with the latest upgrades; how hard would that have been for cryin’ out loud?
    I saw one of the options on the iMac Pro took it over $10,000. Holy freakin’ crap!

  5. I guess I don’t understand what kind of crazy drawing board they have to have to come up with for a professional desktop. Quit trying to reinvent the wheel for goodness sakes.

  6. MDN take is spot on, it’s just a little scary that Apple hierarchy failed in the lateral thinking department that would have made it crystal clear to any thinking person.

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