Apple’s late, delayed, limited HomePod is looking more and more like something I don’t want

“When HomePod was announced at WWDC in June, it seemed like Apple was finally jumping head first into the smart speaker race,” Michael Simon writes for Macworld. “Like many others, I wanted to believe that pristine music quality was just one of many features Apple was bringing to the smart speaker space.”

“But as more details begin to trickle out about Apple’s plans for HomePod, it’s becoming clear that the new device is more of a voice-controlled speaker than a true Echo competitor,” Simon writes. “While HomePod will work with HomeKit to control smart home devices and respond to general knowledge queries, it doesn’t appear as though it will break any ground that Google Home and Amazon Echo hasn’t already broken.”

“When Apple unveiled HomePod, it was a unique device. No smart speaker on the market had combined high-fidelity sound with AI smarts, and even with a $349 price tag, it seemed like a viable competitor to the $99 Echo and $129 Google Home for people who cared about sound quality,” Simon writes. “But the longer we wait for it, the more it seems it’s going to be the second coming of iPod Hi-Fi.”

Read more in the full article here.

MacDailyNews Take: Focus. Apple’s is not a sharply honed as it should be.

This wouldn’t have happened this way under Steve Jobs.

The HomePod’s internal code name ought to be “Clusterfsck,” but that’s already been taken by the Mac Pro.

Steve Jobs could see the whole picture and into the future. He would inherently know how to use Siri to tie together Wi-Fi connectivity, home automation, Bluetooth, Apple TV, sound reproduction, Apple Watch, iPhone, iPad, etc. and he’d direct his staff to work towards the goal(s) he defined. When you lose your visionary CEO and replace him with a caretaker CEO, this is the type of aimless, late, bureaucratic dithering that ensues.MacDailyNews, November 21, 2017

Luckily for Tim Cook, Steve Jobs left him a perpetual profit machine that can absorb pretty much any lackadaisical fsckatude that can be thrown into the spokes.

We can almost see the smiles of the Amazon Echo and Google Home execs from here. — MacDailyNews, November 17, 2017

Missing one Christmas might not seem like a lot, but every user lost to another ecosystem is much, much more difficult to convert into a customer when you finally get your ass in gear and ship.

And, under the tree this year, there will be millions upon millions getting Amazon Echo and Google Home products and into their ecosystems*, not Apple’s.

*And other services, like Spotify instead of Apple Music, for one prominent example.

Apple really screwed the pooch on this one.

Real artists ship. – Steve JobsMacDailyNews, November 20, 2017

There could be a psychological component to this that leads people use Alexa over Siri precisely because they know the Echo is there (it’s a physical object), but forget about Siri being everywhere, even on their wrists (because Siri is embedded inside devices that are “for other things” in the user’s mind (telling time, watching TV, computing, phone calls, etc.) and therefore “hidden” to the user. Hence, Siri gets forgotten and goes unused while people use Alexa…

Again: We believe people use Alexa because Amazon Echo is a physical manifestation of “her,” while forgetting about Siri even though she’s on their wrists at all times and/or in their iPhones and iPads because Siri is hidden inside objects whose primary function is something other than “personal assistant” in people’s minds (watch, TV, phone or tablet, as opposed to “Siri.”) Alexa is present thanks to the Amazon Echo. Siri is absent because she has no such counterpart; no physical manifestation.

Siri is a ghost. Alexa is that cool, fun, glowing tube right there on the counter.

Apple would do well to not discount the psychology behind why people use certain features, even though cold, hard logic tells them it’s a redundant and unnecessary product.

An “Apple Echo” device would sell in the millions of units per quarter and boost Siri usage immensely.MacDailyNews, June 15, 2016

Something along the lines of Amazon Echo is what Apple should have done if run by competent, forward-thinking management. When Apple finally does do their version of Amazon Echo (and they will get around to doing such a product eventually) they will rightly be called a follower. The company had all of the ingredients to make their own Echo before Amazon, except for the vision, it seems.MacDailyNews, March 29, 2016

Why Apple’s HomePod is three years behind Amazon’s Echo – November 21, 2017
Under ‘operations genius’ Tim Cook, product delays and other problems are no longer unusual for Apple – November 20, 2017
Apple delays HomePod release to early 2018 – November 17, 2017
Apple CEO Tim Cook: The ‘operations genius’ who never has enough products to sell at launch – October 23, 2017
Apple reveals HomePod smart home music speaker – June 5, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Apple is misplaying the hand Steve Jobs left them – November 30, 2016
Apple delays AirPod rollout – October 26, 2016
Apple delays release of watchOS 2 due to bug – September 16, 2015
Apple delays HomeKit launch until autumn – May 14, 2015
Apple delays production of 12.9-inch ‘iPad Pro’ in face of overwhelming iPhone 6/Plus demand – October 9, 2014
Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013


  1. Never buy a version 1.x of an Apple product. Wait for version two or three and you get a MUCH faster, MUCH better, MUCH more refined product. Waiting a year or so gets you a much better product for your money.

    The HomePod certainly sounds (pun intended) promising, and I cannot wait to hear/use it. I do wonder if it is another case of Apple saying “I can do it too” years after everybody else, ahem 4K, cough cough.

  2. Sonos Play 1 is the best answer here. Sonos audio is a known quantity. They added full Alexa features. All this for the low price of $199 ($149 on sale now!)

    I don’t see the HomePod doing much in the market until it has something compelling.

  3. The author’s reasoning seen to be more confused than logical ….
    ” i realy was looking forward to buying homepod.. an Echo with superior sound quality, but it seens there are others in the market now.. so im not intrested anymore ….”

    Why.. you want to buy another brand?
    (if you are in Apple ecosys and you still choose to do that its pretty stupid).

    If you were interesed at announcement, why not now?….. nothing has changed.. Apple has not removed any functionality…. If anytging the delay maybe due to them adding more functionality to it.

  4. All sins forgiven when Apple launches the iMac Pro on time on Friday, right? Just you watch … ‘Pipeline’ will wait till the last day in December to launch the iMac Pro and to say it will ship in March.

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