What problems will Apple’s AR glasses need to solve?

“The Next Big Thing (NBT) in Emerging Apple Rumor seems to be fresh claims that Apple is developing AR glasses, and an OS to make them useful,” Jonny Evans writes for Computerworld. “What would you need these things to do to convince you to purchase them?”

“While he didn’t let any of Apple’s secrets slip, Allen Horng, the chairman of Catcher Technology, sparked off these claims when he said: ‘Based on what we have learned, [new AR products] need to look good and be light enough to wear … that makes the casings for such device very complicated to manufacture and there are still a lot of challenges to overcome currently,'” Evans writes. “This follows recent speculation claiming Horng’s company is working on the project.”

“Apple has taken a big gamble on AR, so it makes sense that these purported Apple Glasses would be able to access such experiences. That means information about where we are, games, a range of enterprise-focused apps (such as stock pickers or technical manuals), Maps and more. Activity data, Messages, emails – everything you might expect from any iOS device”, Evans writes. “All those features may require audio, so it’s not unreasonable to speculate that these solutions may use some form of bone induction speakers, such as these from Zungle. (This makes more sense to me than forcing users to wear headphones).”

Much more in the full article – recommendedhere.

MacDailyNews Take: Apple Glasses. Smart glasses done right.

Stylish eyewear that actually delivers useful data to wearers is potentially a huge market and Apple is exactly the company to deliver just such a wearable.MacDailyNews, January 25, 2017

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020 – November 8, 2017

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]


  1. Okay, so we blind folks will want glasses why? Apple’s image recognition database is pretty poor at the moment, and I don’t see it getting any better. Devin Prater Assistive Technology Instructor in Training JAWS, Microsoft Outlook, Excel, Word, and Powerpoint certified by World Services for the Blind


  2. Why does Allen Horng, the chairman of Catcher Technology, claim that “Apple has taken a big gamble on AR”?

    Apple is certainly enabling developers and customers to explore AR on a large scale. And, if AR takes off, then Apple is positioned to ride the wave forward. But, if AR fizzles, then Apple is not necessarily going to take a big hit unless some other company discovers the “secret AR sauce” first.

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