Jony Ive: iPhone X will evolve, have new features in 12 months

“Apple’s chief designer Jony Ive recently talked about Apple Park, Apple’s new campus in Cupertino, and, of course, the new iPhone X,” Ken Manbert Salcedo reports for International Business Times. “Ive revealed some intriguing new info about the iPhone X, saying that it will have some new features in the future.”

Salcedo reports, “‘I’ve always been fascinated by these products that are more general purpose,’ Ive told Wallpaper. ‘What I think is remarkable about the iPhone X is that its functionality is so determined by software. And because of the fluid nature of software, this product is going to change and evolve. In 12 months’ time, this object will be able to do things that it can’t now. I think that is extraordinary. I think we will look back on it and see it as a very significant point in terms of the products we have been developing.’

“Ive declined to say what his design team are working on next, but he did say that they are ‘absurdly curious’ and looking for ‘alternatives’ on what to do next,” Salcedo reports. “The Apple design chief also said that some of the technologies that they’re currently working on can be understood right now, while some of them are ‘beyond the technology at the moment.’ ‘They exist as ideas, they exist to galvanize the development of technology. And some will bear fruit and others won’t,’ Ive said.”

Read more in the full article here.

MacDailyNews Take: Hopefully one idea that bears fruit is embedding cameras and sensors into the display so that one day, the “it’s all screen” marketing boast will actually be true.

Jony Ive talks Apple Park, the Steve Jobs Theater, iPhone X, and more – November 9, 2017
It’s not all screen: Apple’s stretching the truth with iPhone X marketing – October 3, 2017


  1. I’d like to ask why the Apple AirPower charging accessory for iPhones, Watch, etc. isn’t ready NOW? I hardly think it the technical problem to solve and get to market as a new iPhone is.

    Other parties like Mophie & Belkin have their offerings out there already and Apple won’t be ready until 2018? Sheesh.

    1. Well, it Apple knew what the customers wanted Apple would be more than willing to satisfy public demand. Unfortunately, Apple is an insular environment were real discussion and discourse is inhibited by a culture of elitist thinking and pressure to conform to managerial edicts.

  2. 12 months… really? Noooo… Really? 12 months?! Unbelievable that this story was published. OF COURSE IT WILL DO THINGS IN 12 MONTHS THAT IT CANNOT DO NOW. OMG… I hate fabricated excitement. Oh, by the way, I’ll be able to do things in 12 minutes that I can’t do now, in Adobe Illustrator CC. Just so you know.

    1. Certainly a head scratcher statement saying I can’t do it now, but in 12 months I can. Whaaaaattt?

      The animated 3D emojis are beautiful works of art along with all static emojis. “Skeuomorphism is the design concept of making items represented resemble their real-world counterparts.”

      So why then, is iOS so flat? Two night and day visual approaches living together that CLASH with each other, makes absolutely no sense.

      Possibly in the next twelve months Jony can trade in Illusrator for Maya and render a more visual robust set of iOS icons that work together …

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