iPhone X proves that Apple is the King of OLED displays

“So much has been made of the iPhone X’s infamous notch, but its 5.8-inch display is notable for other reasons,” Adam Ismail writes for Tom’s Guide. “To get a better read on each phone, I enlisted the help of a few of my colleagues. The first thing they all pointed out was just how bright the iPhone X’s 5.8-inch display gets in comparison to its Android-powered rivals. When taking our light meter to all three, we weren’t surprised to find that the iPhone X was far and away the brightness leader, recording 574 nits, while Google’s and Samsung’s best efforts could muster only 438 and 408 nits, respectively. The smartphone average is 433 nits… the iPhone X looks to be a serious step up from the previous standard-bearer up to this point, Samsung’s Galaxy S line… It’s perhaps the greatest strength of the iPhone X’s screen that makes a profound first impression.”

“Comparing a still image from Wonder Woman on all three displays, the Samsung quickly re-confirmed its reputation for oversaturated hues. Tom’s Guide‘s Caitlin McGarry noted it was the least realistic-looking of the bunch, while Andrew Freedman remarked on the unnatural intensity of the blue sky,” Ismail writes. “Ultimately, the iPhone X took the victory here, as it better handled the contrast between the sky and water. The increased brightness also helped illuminate more of the shadowy details in the scene, like the braids in Wonder Woman’s hair.”

“Thanks to its True Tone display, the iPhone X can adjust its white balance to ambient lighting conditions. But even with True Tone off, our unit struck a perfect medium between the warmth of the Pixel 2 XL and the cool shift of the Note 8 in our office,” Ismail writes. “Apple’s panel does a much better job of maintaining its brightness as you tilt the phone from left to right, and top to bottom. It does get a few shades cooler as you turn it, but not quite to the degree of the Note 8, and definitely not to the extent of the Pixel 2 XL… It took Apple an awfully long time to jump on the OLED bandwagon, but as usual, the company knocked it out of the park when it finally made the move.”

Read more, and see the images, in the full article here.

MacDailyNews Take: Apple won’t ship inaccurate over-saturated junk like Samsung et al.

Lance Ulanoff reports for Mashable:

Apple confirmed that the iPhone X does use a Samsung OLED display, but it’s not an off-the-shelf component. They worked with Samsung to create bespoke technology and then, [Apple SVP Craig] Federighi told us, did a lot of low-level software work to overcome OLED’s inherent drawbacks.

Even perfect OLED technology will handle color representation differently than LCD.

“Making sure the colors were consistent to our expectations was a bit of a challenge,” said Dye whose team spent time tuning the displays and working on how the OLED would display system colors. “We’re very particular about system-wide colors.”

15 Comments

    1. Samsung was assisted in greatly improving its product by Apple (the King). Apple then applied its own software magic and attention to color consistency to optimize its performance on the iPhone X.

      Just as Apple worked with Corning to improve Gorilla Glass and with other vendors to improve their components to meet exacting Apple standards, Apple has improved Samsung’s OLED displays, which were already the best available for smartphones. Samsung was satisfied with “good enough.” Apple said “only the best is good enough.”

      Summary – best of class “bespoke” OLED display on the iPhone X, Apple is King

      1. Nice try, but Kings rule, they don’t “assist”.
        I submit to you that the making of the diodes and laying them onto a screen is far more difficult, unique, and critical that display optimization software. And how do we know that just anyone can’t write such software? A display is a physical object, a program is a glorified, and important, mathematical equation. Lot’s of people can do math, not just anyone has a fab.

        I will give you this… Everyone, including Samsung is milking it. This will be the new “anti-aliasing”.

    2. Apple OLED screens are different from Standard Samsung screens. It apparently has more layers than even the high end Samsung phone screens. Samsung is just the contractor, Apple is the designer and determines the specs.

      Making that ‘notch’ (basically a hole in the screen) was supposedly very hard thing to do too.

    1. The visible line was a scan line artifact. But Trintron picture quality still beat the crap out of shadow mask CRTs back in the day. It took years before shadow mask technology improved enough to be competitive. But, by that point, CRT technology only had about five years to go before flat panel displays began to take over the market.

      Sony even released widescreen format, HD versions of the Trinitron. Great HDTVs for their time.

  1. Funny, I saw a YouTube video comparing the brightness of the iPhone X with the Samsung Note 8. The iPhone X looked dim in comparison. They then said the iPhone has about 600 nits to the Note 8’s 1,200. I also just goggled some websites, and they all verified the Note 8’s 1,200 nits, including display mate’s website.

    There’s enough good about the iPhone X, but having record-breaking display brightness its not one of them.

    1. The default maximum brightness for the iPhone X is higher. You are referencing situations in which people have bypassed the standard settings on the Samsung S8 and Note to drive the display harder. The result is increased heat generation, shorter display life, and potentially stability issues. The articles I ready say that the Samsung devices are not designed to support sustained higher brightness levels.

      if people are overdriving their Samsung OLED displays for extra brightness, then I would be very wary of the resale market. You might buy a year old Samsung device only to have the display fail prematurely or perform in a substandard manner because of being driven to excessive brightness by the original owner.

      Be careful and do a bit more research, Richard Driessel. The first thing that you come across on YouTube or a Google search has a really good chance of being being a highly biased product promoted using a paid search slot.

      1. Hmm…I didn’t know that a display could be overdriven; however, I know that there is a lot of erroneous information on the internet. I should have done more research than just viewing a YouTube video and doing a cursory search on the internet before posting.

    2. Hmmm…why would a Samsung-sourced OLED display on the iPhone X be half the brightness of the display on a Samsung product?

      Could it be that Apple cheaped-out on its flagship iPhone? Nope, the reports indicate that Apple contracted with Samsung for a higher quality display and worked with Samsung to make that happen. Besides, that would be both stupid and uncharacteristic of Apple.

      Could it be that people are modifying the default maximum brightness setting on Samsung smartphones so that they can overdrive the displays? Yep, that is the reason. And, just like overclocking CPUs and overdriving other electronics, there is a cost.

      Please do not propagate FUD on this forum. We have been trained through years of Windows (and, now, Android) persecution to sniff out the FUD.

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