IDC: Apple Mac slightly increases marketshare in Q317

Worldwide shipments of traditional PCs (desktop, notebook, workstation) totaled 67.2 million units in the third quarter of 2017 (3Q17), which translates into a slight year-over-year decline of 0.5%, according to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The results were better than projections of a 1.4% decline, and further demonstrate the trend of market stabilization in recent quarters. Improvement in emerging markets as well as back-to-school promotions helped boost results.

The component shortages of recent quarters have continued to improve and did not factor as a significant hindrance to production volumes. Nonetheless, higher component prices and inventory in some markets meant limited shipments and validated IDC assumptions about a muted third quarter. Not surprisingly, competitive pressures further cemented the dominance of the top five PC companies, which accounted for nearly 75% of the total traditional PC market.

From a geographic perspective, mature markets as well as emerging markets both struggled, with the notable exceptions of Japan and Canada, which continued to see positive growth in 3Q17, and Latin America, which rebounded after a dismal 2016 and first half of 2017.

“The traditional PC market performed much as expected in the third quarter,” said Loren Loverde, program vice president, Worldwide PCD Trackers. “Emerging markets rebounded slightly more than anticipated, but overall results reflect the stabilization we expected following component and inventory adjustments. The outlook for the fourth quarter remains cautious, likely with a small decline in volume for the quarter and the year. The gains in emerging regions and potential for more commercial replacements represent some upside potential, although we continue to expect incremental declines in total shipments for the next few years.”

“The U.S. traditional PC market exhibited lower overall growth, contracting 3.4% in 3Q17,” said Neha Mahajan, senior. research analyst, Devices & Displays. “Despite the overall contraction, Chromebooks remain a source of optimism as the category gains momentum in sectors outside education, especially in retail and financial services.”

Regional Highlights

United States: The U.S. traditional PC market experienced a fresh decline in shipments in 3Q17 with a notable drop in notebook sales. Continuing pressure from other mobile devices along with inventory management contributed to a drop in notebook shipments. Although, desktops did perform better than forecast, the category also experienced another declining quarter. Overall, total PC shipments for 3Q17 stood at 16.6 million units.

Europe, Middle East and Africa (EMEA): The EMEA traditional PC market continued to show clear signs of progress towards stabilization for another quarter. With customers increasingly adopting a mobility mindset, notebooks were undoubtedly the drivers for the EMEA PC market. Although desktops continued to erode, growing interest in gaming contributed towards keeping the desktop market afloat.

Asia/Pacific (excluding Japan): Traditional PC market results in Asia/Pacific (excluding Japan) came in close to expectations. China performed slightly better than anticipated following successful efforts of inventory clearing, which allowed for higher sell-in in the consumer and SMB segments. Shipments in India were supported by market recovery after the GST reform, while the education sector benefited from roll out of the ELCOT project.

Japan: The Japan traditional PC market showed stable growth in 3Q17, primarily driven by refresh projects and migration to Windows 10 as well as further notebook adoption. As a result, the year-over-year growth of the overall Japan traditional PC market will be in line with forecast.

Company Highlights

HP Inc. retained the top spot and further lengthened its lead with nearly 23% share of the market, helped in part by major wins in Asia/Pacific. HP was the only top vendor to manage a notable shipment increase with growth of 6% on the year.

Lenovo held the second position with volume holding flat at 0.1% year-over-year growth. The company continued to struggle in North America, with weak notebook sales, but also seemed to have slowed its recent decline in Asia/Pacific.

Dell remained in the third position, and grew 0.8% year over year. Dell fared well internationally, but saw declining volume in North America.

Apple kept the fourth position, keeping shipments roughly flat with growth of 0.3% year over year.

ASUS retained the fifth position, but was the only company in the top 5 to decline faster than the market average.

IDC: Top 5 Companies, Worldwide Traditional PC Shipments, Third Quarter 2017 (Preliminary)
Table Notes:
• Some IDC estimates prior to financial earnings reports.
• Shipments include shipments to distribution channels or end users. OEM sales are counted under the company under which they are sold.
• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing • Device Tracker, but are not addressed in this press release.
• Data for all companies are reported for calendar periods.

Source: International Data Corporation

MacDailyNews Notke: We’ll find out Apple’s actual Mac unit sales numbers when the compnay reports results on November 2nd.


  1. Most of the PC sales around the world are due to organisations buying them cheaply, as in no passion. Many of the people who work on these PC’s at work have Apple devices at home for personal use.

    1. I’d really like to believe what you wrote about “most PC sales around the WORLD”- but how can you know that? Do “many of the people” who have PCs at work and Macs at home live in China & India- which together make up 37% of the world’s population. What about Yemen and Indonesia? I think blanket statements about computer usage around the world is problematic. But again, I hope you’re right…

      1. Thanks for correcting me, i expressed my thoughts incorrectly. What i meant was PC sales will be high compared to Apple computers because organisation use them. Many such PC users like myself use it at work, which i would not for my personal use. I got a Mac at home. Many people around the world are not so fortunate, due to financial reasons they may have android devices and be contend with it, even though the aspire to have Apple devices. Apple computer usage numbers will be low compared to PC’s cause they PC’s are cheap but Apple has the higher profit end of the day from better quality and more affluent buyers/users

  2. I suppose Apple’s PC business is OK as long as it is profitable but market share percentage and growth absolutely sucks compared to those other companies ahead of them. Apparently, Apple doesn’t care very much about growing its PC business, so it’s not something investors would be happy with. I can barely understand Apple’s PC business and Wall Street certainly doesn’t. I’ll never understand how Apple is being valued except everything must revolve around iPhone sales. Apple seems to be stuck in a deep iPhone rut with no way out.

  3. If Apple had a proper and user-responsive Mac line plus hadn’t screwed up the Mac Pro going on 4 years those numbers would be much higher. Apple leaves money on the table letting Macs languish and/or not giving people what they want in a Mac. And there’s absolutely no excuse for any of this.

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