Lenovo CEO: Microsoft will pull the plug on its beleaguered Surface hardware in 2019 at the latest

“Microsoft will quit its loss-making Surface hardware business by 2019, according to execs from PC manufacturers and a channel watcher,” Paul Kunert reports for The Register.

“Talking at the tenth Canalys Channels Forum in Venice, Canalys CEO Steve Brazier said Microsoft CEO Satya Nadella would exit the product line because he is a ‘software guy, a cloud guy’ and pointed to the demise of the smartphone line,” Kunert reports. “He added: ‘The Surface performance is choppy; there are good quarters and bad quarters, overall they are not making money. It doesn’t make sense for them to be in this business.'”

“‘When the capital expenditure challenge that Satya Nadella has taken Microsoft down becomes visible to Wall Street, everyone will ask him ‘Why have you gone to a low margin business?” Microsoft will have a lot of cost-cutting to do, Brazier claimed, and ‘Surface will be the first target,’ Kunert reports. “Also commenting on the forecast demise of Surface at the Canalys event, Gianfranco Lanci, corporate president and chief operating officer at Lenovo, said he believed Microsoft may pull the plug on its PC hardware unit before 2019. ‘It might be earlier,’ he told Brazier on stage.”

Read more in the full article here.

MacDailyNews Take: Then the NFL and those TV shows with poor product placement staff can stop pretending to use Microsoft’ defective junk and return to using real Apple iPads and MacBooks!

Microsoft suffers from delusions of grandeur. They think they matter and that people will buy their pretend iPad over other pretend iPads because it’s from Microsoft. Microsoft does not matter. Microsoft no longer has the power to sell superfluous products. The world already has iPad. The thinking world finally woke up and moved on from Microsoft’s soul-sapping dreck. That clueless Microsoft haven’t figured this out years ago (Zune, Kin, how many total face-plants do they need?) is illustrative of the depths of their delusions.

As with Zune, Kin, and Surface, Microsoft is unnecessary in today’s world. Their rapidly retiring/expiring IT Doofus firewall is the only thing keeping them around today.MacDailyNews, October 24, 2012

Microsoft’s defective Surface scandal intensifies – August 15, 2017
Leaked Microsoft memo reveals failure-prone Surface Book suffers from high return rates – August 14, 2017
New England Patriots coach Belichick on Microsoft Surface tablets: ‘They’re just too undependable for me’ – October 19, 2016
New England Patriots’ coach Belichick: Microsoft Surface breakdowns are common – January 26, 2016
Microsoft pays $400 million for product placement; Surface tablets fail during Patriots vs. Broncos playoff game – January 24, 2016
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015
Microsoft pays $400 million for product placement, then NFL announcer calls Surface tablet ‘iPad-like’ on air – September 8, 2014
Buffalo Bills coach Doug Marrone says his Microsoft Surface tablet ‘didn’t work’ for portion of game – August 4, 2014
How Apple’s iPad is revolutionizing NFL playbooks for players and coaches – July 19, 2012
Miami Dolphins latest to replace huge paper playbooks with Apple iPads – June 24, 2012
Cincinnati Bengals go digital with iPad playbooks, join dozen other NFL teams – June 15, 2012
Denver Broncos NFL team transfers traditional playbooks to Apple iPads – April 23, 2012
NFL’s Tampa Bay Bucs give every player an Apple iPad 2 to hold playbook, video – August 25, 2011
NFL teams considering replacing playbooks with Apple iPads – February 4, 2011


    1. but I am simply amazed with MS’ continued product failures. Maybe I’m naive to think there’s got to be someone, somewhere, sometime with product savvy at MS? After all, the sweating, jumping and frenetic bald man is gone and Bill is saving the world.

      1. MS gets some guy in who says “We’ll get 10% market share 2 years after shipping (Zune or Surface or SurfacePro or phone) and then when it doesn’t happen … Zuned again!

      2. I often suspected that the Microsoft thought process went along these lines …

        We copied Macs and Windows computers sold massively more than Macs did.
        We are awesome and have the Midas touch

        I see Apple is making iPods and they are selling millions of them. We’ll copy them, call them Zunes and they will blow iPods out of the water.
        Later … Ooops

        I see that Apple is making iPhones and they are selling millions of them. Even though our boss reckons physical keyboards are essential, we’ll copy iPhones and call them Windows phones.
        Later … Oooops

        I see that Apple are making iPads and they are selling millions of them. We could copy them and call them Surface and hope that nobody remembers those ridiculous Surface Tables, which we better give a different name to – PixelSense will have to do.
        Later … Ooooops

        I see that Apple is making a Watch and they are selling millions of them. We could copy … [ sound of colleagues jumping out of windows ( the sort of windows that don’t keep needing to be re-installed ) ]

  1. This is the one thing that will make NFL staff stand up and cheer.

    (In case you haven’t noticed. The NFL coaches in the booth are always [suffering] using Microsoft Surfaces.)

    1. That’s a myth.

      Apple tries to deliver the best products that it possibly can. The motivation comes from within, they don’t keep looking over their shoulder because the route they have chosen was decided years ago and the groundwork has already been done in readiness for what they are planning for the future.

      1. You are dead wrong. Apple is coasting badlyin important areas. With or without competition, Apple has been disappointing in the last 7 years for Mac users. Airport users. Aperture users. iWork users. iTunes users. iPod users. Anyone who wants better battery life. Anyone who has legacy peripherals now living in overpriced dongle hell. And a lot more

  2. Both Microsoft and Intel are dead businesses walking. There in no future. Just the milking existing base and become a niche enterprise. Like the Grand piano and the mechanical watch business.

  3. I’m awaiting for the MDN post titled “Beleaguered Microsoft” with just the word beleaguered repeated 500 time. Jesus MDN, get over your inferiority complex!

    1. Well, i have to say they have been in beleaguered territory for some time now. Same way Blackberry was. Intel will probably fall harder and faster though as they NEED MS. They put all of their eggs in one basket. MS can possibly pivot like IBM did, but Intel? Intel is toast.

  4. Microsoft should have dumped Surface two years ago.

    Stubbornness and saving face amidst the demise of the Windows Phone is all that’s keeping it alive. They have the ca$h to burn while they delude themselves. That’s fine with me! Maybe it will help them along the road to total bankruptcy, marking the end of our intolerable and persistent Dark Age of Computing. 😛

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