Apple begins mining browsing data in Safari via differential privacy

Yesterday’s “public release of macOS High Sierra brings with it some key updates to Safari — including the ability to disable cross-site cookie tracking and turn off autoplaying ads,” Brian Heater reports for TechCrunch. “Arriving alongside those features is a less publicized new addition to Apple’s proprietary browser: data collection. The company is using its newly implemented differential privacy technology to gather information from user habits that will help it identify problematic websites.”

“This form of data collection is the first of its kind for Safari, aimed at identifying sites that use excessive power and crash the browser by monopolizing too much memory,” Heater reports. “Differential privacy is a method for collecting large swaths of information without grabbing any personally identifying data in the process, so none of the information can be traced back to the user.”

“Apple has already used differential privacy for some relatively low-level applications, including predictive text in keyboards, emoji usage and search predictions. As such, the technology is already part of the company’s Device Analytics program,” Heater reports. “It’s an opt-in box that you can choose to tick, depending on whether you want to send that information to Apple, much like you would with the company’s crash reporting. As such, Apple won’t be prompting users with an additional sign up or notification marking the new data collection in Safari.”

Read more in the full article here.

MacDailyNews Take: Protecting your privacy by mining your data (anonymously). Only Apple!

SEE ALSO:
Apple explains how it’s making Siri smarter without endangering user privacy – September 11, 2017
Apple’s cutting-edge ‘differential privacy’ is opt-in – June 24, 2016
Apple’s cutting-edge ‘differential privacy’ offers unique option for technology users – June 20, 2016
Apple’s use of cutting-edge tech will peek at user habits without violating privacy – June 16, 2016
Apple unveils iOS 10, the mother of all iOS releases – June 13, 2016
Apple previews major update with macOS Sierra – June 13, 2016

3 Comments

  1. “We’ve always had a very different view of privacy than some of our colleagues in the valley. We take privacy extremely seriously. We worry a lot about location in phones, and we worry that some 14-year-old is going to get stalked, and something terrible is gonna happen because of our phone. As an example: before any app can get location data, we don’t make it a rule that they have to put up a panel and ask, because they might not follow that rule. They call our location services, and we put up the panel saying, “this app wants to use your location data is that okay with you” every time they want to use it. We do a lot of things like that to ensure that people understand what these apps are doing. That’s one of the reasons we have the curated App Store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud, a lot. A lot of people in the valley think we’re really old-fashioned about this, and maybe we are, but we worry about stuff like this. Privacy means people know what they’re signing up for in plain english and repeatedly, that’s what it means. I am an optimist I believe people are smart and some people want to share more data than other people do, ask them, ask them every time, make them tell you to stop asking them if they get tired of you asking them. Let them know precisely what you’re going to do with their data, that’s what we think.”

    Excerpt from: “Steve Jobs: The Unauthorized Autobiography”

  2. Apple has been datamining for years. Part of the reasons iOS is getting all of Apple’s attention is that it is a constant stream of behavioral marketing info. Don’t pretend you are anonymous with an iPhone. All the location data is easy to decode if anyone at Apple or its ad selling friends, or government agency with a warrant wanted to do so.

    Besides, thieves already have your financial info thanks to inept credit rating agencies.

    It is long past time Apple users dropped the complacent attitude. The Apple sticker is not a magic shield warding off evil. Regular security updates prove that Apple has issues too.

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