Strategy Analytics: Apple has shipped 1.2 billion iPhones in the past 10 years; $760 billion in global revenue to date

According to the latest research from Strategy Analytics, Apple has shipped 1.2 billion iPhones worldwide cumulatively in the past 10 years. Total global iPhone revenues have reached three quarters of a trillion dollars since the first model was launched in 2007.

Neil Mawston, Executive Director at Strategy Analytics, said in a statement, “Apple first launched the iPhone in the United States in 2007. Apple has shipped 1.2 billion iPhones worldwide cumulatively between 2007 and the most recent quarter of Q2 2017. The iPhone is one of the world’s best-selling consumer electronics of all time.”

Ken Hyers, Director at Strategy Analytics, added, “We estimate the iPhone has cumulatively generated US$760 billion of global revenue for Apple between 2007 and the most recent quarter of Q2 2017. Revenues continue to grow and we predict the iPhone will become the world’s first trillion-dollar smartphone by the end of 2018.”

Yiwen Wu, Senior Analyst at Strategy Analytics, added, “Apple iPhone 7 is currently the world’s best-selling smartphone model. The iPhone 7 blends sleek design with a large app ecosystem and an extensive retail presence across dozens of markets worldwide. The iPhone is ten this year and it remains wildly popular in all major countries, with the exception of China and India where local competition from Chinese brands and high pricing are making it tough for Apple to gain traction.”

MacDailyNews Take: Apple will turn it around in China and India.

Strategy Analytics: Global Apple iPhone Cumulative Shipments & Revenues

The full report, Global Handset Value Share, is published by the Strategy Analytics Emerging Device Strategies (EDS) service, details of which can be found here.

Source: Strategy Analytics

MacDailyNews Take:
Steve Jobs

Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017


  1. “We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”

    Apple Inc. didn’t just “Walk in”, they “Smashed in” and obliterated all before them!!

    1. For many years, the iPhone was considered a toy. Only the BlackBerry was a REAL smartphone. In 2007 it was claimed the BlackBerry would dominate the enterprise for the next ten years and Apple’s iPhone business would be ruined. All the analysts swore this to be true. It’s lucky I realized most analysts are both idiots and liars and kept buying Apple stock.

  2. Wall Street says Apple hasn’t sold enough iPhones because they’re too expensive for consumers. Wall Street believes if Apple had lowered iPhone prices, they could have sold twice as many iPhones in those ten years. I wonder if that would have been likely. Oh, well. Too late now. Many are claiming no one will buy a $1000 iPhone because it’s too expensive for consumers.

  3. Here in India we pay almost twice for iPhone as in USA. If there was a subsidized offering of the iPhone, quite sure millions of us would be carrying a shiny new iPhone every year.

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