Apple debuts new long-form commercial for Beats starring Conor McGregor

Apple has debuted a new long-form commercial for the company’s Beats brand starring Irish professional mixed martial artist and professional boxer Conor McGregor.

Apple’s description on YouTube states:

The world is a noisy place. Whether you’re chasing boxing history or the thing that matters most to you, it’s important to block out the distractions and remember how you got here. #AboveTheNoise

Direct link to video here.

MacDailyNews Take: Is this going to air on broadcast and/or cable networks before the big fight on Saturday night? If so, it’ll cost a pretty penny. How will Apple ever find the money to pay for it? 😉

Bonus videos:




  1. I don’t care who wins or loses or if you like the headphones or not but damn, that was a cool commercial. If that was done for any other company the critics here on this site would say Apple needs to step up. I think it was very well done and the people who made it should be prouder their work.

  2. I guess Apple must be celebrating the underdog and wants people to identify Apple as the underdog that makes superior producs for underdogs like McGregor. I think it’s a winning strategy because he will have given it outmost effort when he loses. He would win by losing, just as Apple will win if he loses.

    And should he win against unsurmountable odds, which they really are, then Apple associates itself with a heroic winner.

    Ireland’s fantango with the overly aggressive EU would even help Apple’s case in the real of pubic opinion. What if then McGregor makes a commercial about how Apple paid all taxes in Ireland? That would be cool.

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