“Apple’s annual R&D investment has increased tenfold since 2007,” Tim Bradshaw reports for The Financial Times. “At $8.6bn in the first nine months of the 2017 financial year, it is now 5 per cent of revenues, its highest ratio since 2005. In regulatory filings this week, Apple said the rise was ‘driven primarily by an increase in headcount-related expenses to support expanded R&D activities.'”
“A particular area of experimentation, people familiar with the matter say, is a pair of AR glasses that might move cameras, sensors and screens from the smartphone to the face,” Bradshaw reports. “Yet despite the excitement surrounding ARKit, internally the company is still not sure what the most compelling application for such a headset might be.”
“As a result, there are still several different kinds of prototype being experimented with, according to people close to the company. One group of engineers is said to be advocating for a pair of glasses that have 3D cameras but no screens, leaving the iPhone as the hub and main display,” Bradshaw reports. “However, no final decision has been made on the product’s final formulation.”
Read more in the full article here.
MacDailyNews Take: The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat.
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
INTERNS: TTK, posthaste!!!
TGIF, everyone! Hoist!
SEE ALSO:
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
How will this avoid the google glass / Borg creepiness?
It would not.
Good thing Snap, Google, Amazon, Fitbit, Samsung and …gasp… Microsoft are out there showing Cook and the boyz what to do next. Under Cook, it’s baan a snooze fest of new product development. Other companies are on their second or third major update before Apple warms up their copy machines.
I get it that Apple has always preferred to be refined rather than first, but Apple is now the slowest moving object in CA. Proof: it’s practically impossible to buy a large TV without getting 4K resolution. But getting 4K from an Apple device onto that big beautiful screen is a huge expensive pia. The best method remains buying an overpriced white plastic adapter and a long cable. Plus Apple is mia in high fidelity audio. Seriously, for a company with so much money and charging a ton for its products, why is Apple so far behind??????????????????
Sure. Fitbit is showing Apple what to do? Microsoft and Amazon and the rest? Total BS post.
Google is collecting and selling your data, plain and simple.. Every function and product of that company is focused on that purpose. Apple does not and will not do that. Enough said.
Fitbit makes cheap fitness bands (cheap both in terms of cost and quality) and is Rapidly collapsing. Not the example I would want Apple to follow.
Microsoft doesn’t really know what it is doing. The company has been struggling for over 15 years. Zunes dead. Windows phones dead. Xbox a money-losing proposition for years and falling rapidly behind Playststion. Windows PC sales have been on the decline for years. The Surface 4 is the best product that Microsoft has going, and its sales pale in comparison to virtually anything produced by Apple, with the exception of the current Mac Pro. Microsoft (and Intel) have lost in the all-important mobile electronics space, and that has marginalized the company. Microsoft has retreated to enterprise services as its last position of strength, and that is unlikely to carry the company to long-term success. In contrast, Apple focused on the mobile electronics market in computers and devices starting nearly two decades ago. Microsoft has nothing to teach Apple except what not to do.
Samsung has made a little money from copying Apple, but far more as a supplier to Apple. Samsung is, in my opinion, the best of the Android handset makers. However, in head-to-head comparisons Samsung plays second fiddle to Apple. Samsung has spawned a few functions and technologies that are worthwhile, such as OLED displays. But they were subpar for years. Now that OLED is finally maturing, Apple is ready for the transition and Samsung loses that sole bragging point. Samsung may be the strongest competitor that Apple has in the device space, and that is not saying much.
I don’t really know why you post drivel, Audiophile. But the established members on this forum know fact from fiction. You may wish Apple sucked, but your wish is not reality.
I did not get the gist from Audiophile that he thought Apple sucked. I don’t even think any quality comparison was offered. He seems to say that Apple is slow to market.
I think Audiophile makes a valid point. I see Apple is pulling out of markets that it formerly dominated (iPods and Airports for example). Making tons of money from iPhones and the App Store is not the same as delighting customers.
This board is full of people who love to argue. It’s obvious you didn’t take the time to listen to what was being said.
Audiophile is right. Would you please open you f’n eyes and stick your head out of the sand? Apple is so far behind in just about everything, its laughable. Stop trying to defend them. BEHIND THE CURVE is their mantra. Or in tech terms, their product development and updates are dinosaurs.
I posted about the same exact thing above..
I had 96 4+ votes of agreement with what i wrote!
Yet MDN cencored the post and some others.
I confronted them…. they banned me!
Freedom of speech … lol suuure
Justice… lol P’s Arss
Yes John..
Its the hypocrisy and the dishonesty and pure BS !
I wont go any further.
Im off.
Not worth my time.. having realized
their code of ethics among other things
😉
Best to u all who choose to waste time here in this site knowing knowing how its run ..
There are better venues…. less tyranical and dictatorial.
And safer for shating ideas and thoughts!
Best of luck to u! 😉
Its about the Hypocrisy and the respect for thoughts expressed by the userbase!
It might just be an intense fad for a few minutes and then settle into boring and largely ignored technology once the novelty has worn off. People initially thinking they’re living in the future at last, and then suddenly realizing the future ain’t so hot.
Great for games…as long as you’re not driving!
It would be shocking if Apple was not prototyping these kinds of classes. This is the point of prototyping. To figure out the good parts.
It would be shocking if Apple was not prototyping these kinds of glasses. This is the point of prototyping, to figure out the good parts by trying lots of different examples.
Baseball bat primed and ready for the Appleholes.
I suppose they will be as fugly as all others on the market. You look ridiculous with them on, like a buffoon. What is cool about looking like a goofball buffoon.