Who would Apple CEO Tim Cook choose as his successor?

“There might come a day when, heaven forbid, Apple CEO Tim Cook cannot perform his duties for some reason,” John Martellaro writes for The Mac Observer. “As a result, like every corporation, Apple has a succession plan for its CEO. What might Apple’s look like?”

“There are several criteria. A candidate must have high-level executive management experience. That means being seasoned when it comes to making major corporate decisions about product, legal, production, personnel and financial issues,” Martellaro writes. “A good CEO must also be an effective ambassador to government.”

“A desirable Apple CEO is someone who is experienced in the spirit and legacy of what the company stands for. That suggests someone, in today’s era, who has come up through the ranks within the company and, preferably, knew Steve Jobs personally,” Martellaro writes. “Finally, that candidate executive must have a certain leadership and charisma, qualities that can well convey the important Apple messages to customers.”

Read more in the full article here.

MacDailyNews Take: Browettize Apple, Tim!

Seriously, Angela Ahrendts (John Browett’s replacement) is “Cook’s best hire to date. Plus, if he, God forbid, ever got hit by a bus, she could slide right into the CEO position. Of that, we have no doubt. Ahrendts’ track record is stellar. Having two world-class CEOs in the executive suite should give Apple shareholders a strong sense of security. Just as Jobs had Cook, Cook has Ahrendts.” – MacDailyNews, September 10, 2015


  1. Angela’s track record is nonexistent. Wtf, mdn???
    We all know that you’ve been visualizing her on a stupid red rubber ball, but that is not the qualification of a ceo.

  2. I suspect that the legacy of Tim Cook will be similar to John Sculley, perhaps not quite that bad. After Cook, Schiller will cause proliferation of options like the Proforma era because he enthusiastically tries to satisfy “every price point”. Hopefully, another infusion will reoccur after that, bringing Forstall back to be the second coming of Jobs to save Apple and return it to technological triumphs rather than just monetarily successful.

    1. we are anxiously waiting for the return of a tech leader GIANT who puts true innovation over incremental upgrades, puts true unexpected magic over staged staid performances, puts product inventory delivery at launch over delays malaise, puts all people over divisive identity politics, puts updating pro products over beancounter profits, puts people over Wall Street. a tech leader giant who is not riding on a past favorable appointment mostly focused now on the bottom line. a tech leader giant who talks the talk and walks the walk. we are waiting for the second coming of Jobs: Sir Scott Forstall !!! 🙏🏻 🙏🏻 🙏🏻 🙏🏻 🙏🏻

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