Apple CEO Tim Cook plummets 45 spots in employee ratings

Apple CEO Tim Cook plummeted 45 spots from #8 in 2016 down to #53 this year in the Glassdoor Employees’ Choice Awards for the Highest Rated CEOs.

Glassdoor, one of the world’s largest and fastest growing job sites, today announced the winners of its annual Employees’ Choice Awards, honoring the Highest Rated CEOs in 2017 across North America and parts of Europe. Unlike any other workplace awards, the Glassdoor Employees’ Choice Awards are based on the input of employees who voluntarily provide anonymous feedback, by completing a company review, about their CEOs leadership, along with insight into their job, work environment and employer over the past year.

The top ten Highest Rated CEOs in 2017 in the U.S. are:

1. The Clorox Company’s Benno Dorer (99 percent approval)
2. World Wide Technology’s Jim Kavanaugh (99 percent approval)
3. Boston Scientific’s Michael F. Mahoney (99 percent approval)
4. Memorial Sloan Kettering’s Craig B. Thompson (99 percent approval)
5. Fast Enterprises’ Martin Rankin (99 percent approval)
6. NVIDIA’s Jen-Hsun Huang (99 percent approval)
7. Bain & Company’s Bob Bechek (98 percent approval)
8. SpaceX’s Elon Musk (98 percent approval)
9. HubSpot’s Brian Halligan (98 percent approval)
10. Facebook’s Mark Zuckerberg (98 percent approval)

“CEOs tell us the Glassdoor Employees’ Choice Award is one of the highest honors they can receive because it truly reflects employee opinion about the job they do every day. I congratulate all of the winners on this significant honor,” said Robert Hohman, Glassdoor co-founder and CEO, in a statement. “We know that CEO approval ratings correlate to overall employee satisfaction and trust in senior leadership, which contributes to long-term employee engagement, ultimately helping an employer’s recruiting and retention efforts.”

Source: Glassdoor

Full list here.

MacDailyNews Take: Ouch.

Wonder if the extended period of Mac mismanagement and/or Cook’s outspoken personal politics that may not necessarily mesh 100% with 100% of employees’ views were contributing factors?

Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

Apple CEO Cook on President Trump, Steve Jobs’ legacy, and more – June 15, 2017
Apple CEO Cook To MIT grads: You must have hacked President Trump’s Twitter account – June 9, 2017
Apple CEO Cook slams President Trump’s decision to withdraw from climate deal; says it’s ‘wrong for our planet’ – June 1, 2017
Apple CEO Cook calls President Trump as Elon Musk threatens to quit White House advisory councils over Paris decision – May 31, 2017
Apple CEO Cook chides President Trump Counselor Kellyanne Conway over ‘alternative facts’ – April 19, 2017
Apple CEO Cook speaks out publicly against President Trump’s executive order, ‘Protecting the Nation from Foreign Terrorist Entry into the United States’ – February 9, 2017
Tim Cook: Apple does not support President Trump’s executive order, ‘Protecting the Nation from Foreign Terrorist Entry into the United States’ – January 30, 2017
Apple CEO Tim Cook dines with Ivanka Trump and Jared Kushner, senior advisor to President Trump – January 27, 2017
Tim Cook explains to Apple employees why he met with President-elect Trump – December 20, 2016
President-elect Trump meets privately with Apple CEO Cook, tells tech leaders: ‘I’m here to help you folks do well’ – December 14, 2016
Apple CEO Cook emails employees, calls for unity after Donald Trump presidential win – November 10, 2016
Apple CEO Tim Cook and the rest of Silicon Valley throw big money at Clinton and pretty much bupkis at Trump – August 23, 2016
Apple CEO Tim Cook attends secret meeting with tech CEOs , top Republicans in plot to stop Trump – March 8, 2016

Tim Cook has let his personal politics affect Apple; Board may have to rein him in – June 25, 2015


    1. Martellaro’s comments are ludicrous. Do you really think 100% of Apple employees are Liberal Democrats? That would be the only possible way Martellaro would be right. So, he’s wrong. And so is Cook for using the Apple brand (and by extension every Apple employee) to promote his personal politics including Pride parades, denouncing religious freedom laws, hectoring the President for more cheap H1-B labor over Amercians, wanting to blow away American taxpayers’ cash and jobs on a non-binding “Global Warming” sham agreement, etc.

    2. As Martellaro points out, almost all of the 3% drop in employee ratings is attributable to folks who are complaining that Apple expects them to work harder than they would like. Obviously, the company’s performance in numbers that actually count (like profits, for example) would not be served by pleasing the complaining goof-offs by relaxing standards.

      Perhaps there are some Apple employees who are offended by the company’s stance on social policy, but my experience with Apple employees (around Austin, at least) is that far more than 3% of them would be offended if the company decided to stop fighting for its non-citizen, minority, and LGBT employees.

      The reason that Apple has seemed more political lately is context. When government policy was already moving in what Apple regards as the “right” direction (i.e., the more profitable direction in the long term) on issues like privacy, taxation, inclusiveness, immigration, and the environment, there was no need for the CEO to speak out on those issues.

      When there has been a sea change in government policy on each of those subjects, it suddenly becomes necessary to speak up. Apple and its management cannot be expected to ignore policy changes that can profoundly affect their operations. Any conservative would do the same if he were in charge of Apple and a hypothetical President Clinton was proposing damaging legislation.

      As for offending customers: there is no huge mandate for the revolutionary changes Mr. Trump’s policies would bring about. Remember, 54% of the American electorate voted against him. Sad as it is to say, art-lovers in New York City buy more Apple products than unemployed coal miners in West Virginia. It is always a good idea to know your customer base. That’s how Mr. Trump was elected President… and how Tim Cook has doubled Apple’s market value.

  1. botty,

    Try Alan Joyce who heads the Australian airline Qantas. He’s openly gay and has turned the company around. He’s managed to cut costs and increase profits.

    Here’s an old link you might be interested in as well:

    I could go on but you’re just an irritating gnat and not worth the effort.

    Addendum: My sincere apologies to all the gnats out there that I might have offended

  2. The real issue is Cook is not a product of Apple, he is a product of IBM and Compaq. This is his Bio. He is absent when it comes to software issues. More and more problems arise day after dat on the stable Apple platform and he is unable to stop it. He was handed a stable, successful company and is turning it into Microsoft day after day. We need a competent person there who investigates software issues and actually fixes them instead of just turning out new hardware. Anyone can do that.

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