“At WWDC this year, Apple senior vice president of software engineering Craig Federighi performed a demo of the company’s new augmented reality platform, ARKit, while mentioning popular furniture company IKEA as an upcoming partner in the technology,” Mitchel Broussard reports for MacRumors. “Similarly, Apple CEO Tim Cook referenced an IKEA AR partnership in a recent interview with Bloomberg Businessweek.”
“Now, Ikea executive Michael Valdsgaard has spoken about the company’s partnership with Apple and ARKit, describing an all-new augmented reality app that will help customers make “reliable buying decisions” for IKEA’s big ticket items,” Broussard reports. “When it launches, the app will let customers choose which IKEA product they want and then use an iPhone or iPad powered by ARKit to see how the IKEA furniture looks in their own home before it’s purchased.”
“Valdsgaard said that the app will support between 500 and 600 IKEA products at launch with more being added afterwards,” Broussard reports. “The augmented reality experience will even directly play into the development and launch of new products, as Valdsgaard explained that the company plans to first debut new pieces of furniture in the app to give customers a taste of what’s coming… Selling furniture directly within the app is a possibility as well, but isn’t the company’s focus for the first iteration of the software.”
Read more in the full article here.
MacDailyNews Take: It’ll be really great when you can simply tap on the virtual item you want and buy it instantly with Apple Pay!
As we wrote earlier this month:
With ARKit in developers’ hands, the release of iOS 11 will instantly make Apple the proud owner of the largest AR platform in the world by far.
SEE ALSO:
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Just put on the AR Glasses and you won’t have to actually get the physical furniture. It’ll seem like it’s there with your $1 in-app purchase. Upgrade to “live” in the mansion of your dreams without leaving your 1 room modular apartment.
IKEA. Junk. Not real furniture. Certainly not for Apple’s ‘premium customers’ now, right?
Trondude, you were born out of a pooper and you’ll always be a turd. Completely explains why you’re an eternal dark cloud with every comment you post. Try to have a good day for once 😁
I’m fine, thanks for your concern. It is the blatant hypocrisy that is rampant on this site. IKEA is basically junk. Apple is gilded gold. Why on earth Apple customers would buy IKEA junk, when they buy Apple’s ‘premium products for premium customers’ as MDN likes to point out so much, is my point. Got it?
There needs to be a universal home decor app like there is for home automation products, e.g. HomeKit. Not everyone is going to furnish their home with only IKEA products. It would be useful to have a universal app where a user could choose furniture and other decor from many different retailers and see the results in their home, business, etc. at the same time.
If there’s a need, then I’m sure the wizards on Apple’s Planet of the Apps will discover it!
*crickets*
/s
The Augment App available for Android and iOS might fit the bill.
Nice to see Ikea following up their Android AR App with one for iOS. Now for iOS ARKit versions of Pottery Barn and Lowes AR apps.
That is excellent idea. I hope the augmented reality furniture app will more popular of new technology.