“According to the latest market share survey from NetMarketShare, the market share for both macOS and iOS was up last month,” Dennis Sellers reports for Apple World Today.
“According to the report, among desktop operating systems, macOS had 6.36% of the global market share in May, up from from 6.25% percent in April (that’s global market share; in the U.S. it’s over 13%),” Sellers reports. “April 2016’s 9.2% was an all-time high, according to NetMarketShare’s measurements. Windows remains dominant with 91.64% as of May.”
“iOS had 33.03% of the mobile operating system market share in May, up from 31.06% in April,” Sellers reports. “The all-time high for iOS was in July 2012 with 65.94%.”
Read more in the full article here.
MacDailyNews Note: In mobile browsers, Apple’s Safari holds a dominant lead with 62.02% share over the following:
• Android Browser – 21.97%
• Opera Mini – 9.87%
• BlackBerry – 1.28%
• Chrome – 1.02%
• Microsoft Internet Explorer – 0.99%
So while numbers (percentages) are up for the past month…
macOS is down over 30% from its peak after the return of Steve Jobs. (The all time peak was back in 1990 when Apple, across all Apple ][ & /// variants and all Mac variants, had a 19.2% market share.)
iOS is down almost 50% from its peak.
And people are not calling for Cook’s head on a platter?
Sure, there’s Services. Sure, the average selling price is up from back at the peaks. Sure, the market structures have changed since the peaks.
But, come on, how can anyone have a 30% and 50% drop in relative sales and keep their job?
To paraphrase Twain:
“Better to keep your thoughts to yourself and be considered a fool than to post your thoughts and confirm it.”
Imagine what an imaginatively imagined line of Macs intelligently designed for their intended market might bring?
You don’t secede the market to PC’s by lack of attention or a sense of “home computers are played out”, you find new invigorating ways to market the Mac in appealing irresistible ways (and ADVERTISE THEM!), in ways customers want them and not what an out-of-control clueless designer with a hyperactive thyroid wants.
Cook’s job is not to “sell more stuff”. His job is to increase the profitability and hence the value of Apple.
The Apple strategy is to increasingly embed its products and ecosystem into its customers’ lives so they will keep coming back for more and further encourage new users to join in. They are doing this.
Judging Apple’s overall market share is like judging BMW or Audi against overall vehicle sales. Totally irrelevant.